Geïntegreerd platform voor marketing en beheer van sociale media4.5/5 (34 review)
Falcon.io is een SaaS-platform dat monitoring, betrokkenheid, publicatie, analyse en het beheer van de klantervaring biedt voor sociale media, en is ontworpen voor sociale mediamarkten. Falcon.io is bedoeld om bedrijven tools te bieden voor marketing op sociale media en het beheer van de klantervaring en biedt functies zoals luisteren, betrokkenheid, publiceren, meten en klantgegevensbeheer voor sociale media. Marketeers en bedrijven kunnen met behulp van de app gepersonaliseerde merkervaringen bieden bij verschillende contactpunten, op basis van uitgebreide klantprofielen.
Content kan worden gecreëerd, beheerd, gepland en gepubliceerd met behulp van de verschillende tools van Falcon.io, waaronder een alles-in-één campagne-agenda die tegelijkertijd geplande berichten en content voor meerdere campagnes weergeeft. Content kan vooraf worden bekeken en op meerdere sociale mediakanalen worden gepubliceerd, en er kunnen goedkeuringsworkflows worden ingesteld om ervoor te zorgen dat de content van de vereiste kwaliteit is voordat deze wordt gepubliceerd. Na publicatie stelt Falcon.io gebruikers in staat om de prestaties van content en campagnes te volgen door visuele rapporten over meetgegevens te leveren, zoals betrokkenheid per kanaal, rendement, prestaties vergeleken met concurrenten en meer.
Om marketeers te helpen hun aanwezigheid op sociale media te vergroten en betrokkenheid te stimuleren, biedt Falcon.io tools zoals luisteren op sociale media, waarbij inzichten worden geput uit miljoenen online bronnen, en ook analyses van trending topics binnen bepaalde sectoren, gegevens over merkbeleving, geavanceerd zoeken naar gegevens op trefwoorden, woordcombinaties en uitsluitingen, en nog veel meer.
If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs.
With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.
Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database.
Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more.
Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights.
Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.
There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file.
Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.
We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.
First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.
While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.
Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.
The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.
The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.
We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily.
It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.
Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier).
Their support is also A1, with quick response times, and genuinely helpful support staff.
The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.
One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers.
Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.
I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too.
the ability to tag your posts with internal tagging is also very helpful
their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.
like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.
Hieronder zie je enkele veelgestelde vragen over Falcon.io.
Falcon.io kent de volgende prijsmodellen:
Gratis proefversie: Beschikbaar
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Falcon.io heeft de volgende typische klanten:
Grote ondernemingen, Middelgroot bedrijf, Non-profit, Openbare diensten
Falcon.io ondersteunt de volgende talen:
Falcon.io kent de volgende prijsmodellen:
Falcon.io ondersteunt de volgende apparaten:
Falcon.io kan worden geïntegreerd met de volgende toepassingen:
Facebook, Google Analytics, HubSpot CRM, LinkedIn, Microsoft Dynamics CRM, QBank DAM, Salesforce Sales Cloud, Twitter, Zendesk, Zendesk
Falcon.io biedt de volgende ondersteuningsopties:
Veelgestelde vragen, Forum, Kennisbank, Online ondersteuning, Telefonische ondersteuning, Video-instructies