Mindbody

I can not state more clearly that Mindbody is the leader in what they do. They have their faults because of the way it was designed originally but they are working on those every day but no system on the market is better. I have a feeling that a couple years from now, they be much larger than what they even are now.

the old design structure of the base platform could use some updates, which they are aware of

What I liked the most about this software is its marketing automation functionality which is rigid and effective.

What I liked least is its cost which is expensive for a beginner.

It's familiar, you've probably used it as a client at a gym or spa before, so setting it up for your business you'll know some of the terminology and parameters.

The subscription is very expensive and if you are a non-US client, the exchange rate is very off putting.
It does not function well as a database and in the appointments module you can't schedule a professional within a space with a client at the same time, so you are duplicating the work and entries.
Online appointment scheduling isn't optimized to eliminate gaps.
It's ubiquitous in the gym or spa industry and unfortunately that strong hold on the market has lead it to rest and not innovate with the times, the user interface is still the same as many many years ago.

The ease of setting up your studio as an admin is very clear from the moment you go live. Control over price, schedule, policies is easy.

As a consumer, the app and the online website to book, pay and communicate is not as easy to use as other apps. If Mindbody perfects the one button per page idea, it would flow better.