Google Analytics

Google Analytics

Web-analytics op ondernemingsniveau

4,7/5 (4491 review)

Google Analytics - Overzicht

Wat is Google Analytics?

Google Analytics is een dienst van Google voor web-analytics. Het biedt uitgebreide rapportage- en analysetools voor websites van elke omvang. Met Google Analytics kunnen gebruikers het websiteverkeer volgen, de interactie van gebruikers met hun site begrijpen en aangepaste rapporten genereren afhankelijk van de behoeften van hun bedrijf.

Google Analytics verzamelt, beheert en consolideert websitegegevens en laat gebruikers zien hoe klanten op al hun apparaten omgaan met hun websites, advertenties, video's en sociale tools. Google Analytics analyseert het bezoekersverkeer en stelt gebruikers in staat het gedrag van hun eindgebruikers te begrijpen.

Google Analytics activeert websitegegevens. Met de juiste inzichten kunnen bedrijven hun marketingcampagnes verbeteren en experimenteren met hun webcontent. Het laat websitebeheerders zien wat er bij specifieke doelgroepen wel en niet goed werkt, waardoor ze hun sitecontent en marketingstrategieën daarop kunnen aanpassen.

Google Analytics - Overzicht

Prijzen

Vanaf
N/A

Prijsopties

Gratis proef
Gratis
Abonnement
Prijs-kwaliteitverhouding

Google Analytics - Functies

Apparaten
Bedrijfsgrootte
K M G
Markten
Azië, Australië, Canada, China, Europa en nog 5 andere, Duitsland, India, Japan, Latijns-Amerika, Middle-East and Africa
Ondersteunde talen
Arabisch, Chinees (Vereenvoudigd), Chinees (Traditioneel), Tjechisch, Deens en nog 22 andere, Nederlands, Engels, Fins, Frans, Duits, Hebreeuws, Hongaars, Indonesisch, Iers, Italiaans, Japans, Koreaans, Noors, Pools, Portugees, Russisch, Spaans, Zweeds, Taiwanees, Thai, Turks, Oekraïens

Screenshots

Schermopname van Google Analytics: Analyze daily visits, traffic types, & time on site by country
Schermopname van Google Analytics: Analyze daily visits, traffic types, & time on site by country Schermopname van Google Analytics: Google Analytics custom dashboard Schermopname van Google Analytics: Google Analytics audience demographics reporting Schermopname van Google Analytics: View website data in real time with Google Analytics Schermopname van Google Analytics: Connect sales, marketing and advertising data Schermopname van Google Analytics: Generate reports to see what's working and fix what's not

Google Analytics reviews

Google Analytics reviews

Totaalscore
4,7
/
5
Uitstekend
3260

Zeer goed
1088

Gemiddeld
134

Slecht
8

Erg slecht
1

Prijs-kwaliteitverhouding
4,7
Functies
4,6
Gebruiksgemak
4,1
Klantenondersteuning
4,2
97% heeft deze app aanbevolen
Jem C.

A bit fiddly at times, but by far the best package for checking and monitoring analytics

As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.


Vertalen met Google
Harshit B.

With Google Analytics, you will Know your customers !

The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.


Vertalen met Google
Michele B.

This is How You Track Anything

I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.


Vertalen met Google
Jamie P.

Maybe I'm Stupid

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.


Vertalen met Google
Craig S.

Easy to use Analytics tool for Newbies

Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.


Vertalen met Google
Jem C.
Sector: Mediaproductie
Bedrijfsgrootte: 2-10 werknemers
Vertalen naar het Nederlands

A bit fiddly at times, but by far the best package for checking and monitoring analytics

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 14-8-2019
Bron van de reviewer: Capterra

As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

Pluspunten

Quite simply, this is the complete package:

• In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page.

• Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around.

• Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

Minpunten

Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able!

The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak

Waarschijnlijkheid van aanbeveling: 10.0/10

Harshit B.
Sector: Computersoftware
Bedrijfsgrootte: 13-50 werknemers
Vertalen naar het Nederlands

With Google Analytics, you will Know your customers !

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 3-1-2020
Bron van de reviewer: Capterra

The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.

Pluspunten

Google Analytics has helped us understand our consumers better. We have been able to get real time updates about the audience on the site, which page they are active on and which application/product is getting the most number of views and so and it also help us in making our landing page better by providing a more intuitive experience.

Minpunten

The software is excellent in most aspects, however there were features like acquisition and behaviour where we felt a lot more can be provided by the site, and the iOS and Android apps can also be a lot better with respect to intuitiveness.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 9.0/10

Michele B.
Sector: Machine- en installatiebouw
Bedrijfsgrootte: 51-200 werknemers
Vertalen naar het Nederlands

This is How You Track Anything

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 10-4-2020
Bron van de reviewer: Capterra

I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.

Pluspunten

It is as easy to begin using as possible, and allows as complicated a setup as you wish to have, allowing you to go as deep in your analysis as you are willing to invest time in it.

Minpunten

There is not much to dislike at all here. It's part of the Google ecosystem, so you have to understand you're using a Google product. That is not a con, just something to keep in mind.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 10.0/10

Jamie P.
Sector: Marketing en reclame
Bedrijfsgrootte: 13-50 werknemers
Vertalen naar het Nederlands

Maybe I'm Stupid

Anders 2+ jaar lang gebruikt
Beoordeeld op 18-2-2020
Bron van de reviewer: Capterra

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Pluspunten

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Minpunten

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 3.0/10

Craig S.
Sector: Kleding en mode
Bedrijfsgrootte: 2-10 werknemers
Vertalen naar het Nederlands

Easy to use Analytics tool for Newbies

Maandelijks 2+ jaar lang gebruikt
Beoordeeld op 16-3-2020
Bron van de reviewer: Capterra

Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.

Pluspunten

I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more.

Minpunten

Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex.

Scoreverdeling

Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 8.0/10

Gebruikersaanbeveling
9/10
Gebaseerd op 4.491 gebruikersscores
Vergelijk gebruikersaanbevelingen met alternatieven
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Prijzen van Google Analytics

Prijzen van Google Analytics

Vanaf
N/A
Gratis proef
Gratis
Abonnement
Prijs-kwaliteitverhouding
Prijs-kwaliteitverhouding
4,7/5
Gebaseerd op 4.491 gebruikersscores
Vergelijk scores voor prijs-kwaliteitverhouding met alternatieven
Vergelijk met alternatieven

Google Analytics - Functies

Google Analytics - Functies

API
Aanpasbare rapportage
Activiteitendashboard
Ad-hocrapportage
Bewaking
Business intelligence
Dashboards maken
Drag & Drop-interface
Gegevens filteren
Gegevens importeren en exporteren
Gegevensvisualisatie
Grafieken maken
Integratie van derden
Predictieve analyse
Rapportage en statistieken
Realtime analyse
Realtime gegevens
Samenwerkingstools
Trendanalyse
Visuele analyse
Functies
4,6/5
Gebaseerd op 4.491 gebruikersscores
Vergelijk functiescores met alternatieven
Vergelijk met alternatieven

Categorieën

Video's en instructies

Video's en instructies

Google Analytics - Veelgestelde vragen

Google Analytics - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over Google Analytics.

V. Welke prijsmodellen heeft Google Analytics te bieden?

Google Analytics kent de volgende prijsmodellen:

Prijsmodel: Gratis, Abonnement

Gratis proef: Beschikbaar

V. Wat zijn de voornaamste functies van Google Analytics?

We hebben geen informatie over functies van Google Analytics

V. Wat zijn de typische gebruikers van Google Analytics?

Google Analytics heeft de volgende typische klanten:

Freelancers, Grote ondernemingen, Middelgroot bedrijf, Non-profit, Openbare diensten, Klein bedrijf

V. Welke talen worden door Google Analytics ondersteund?

Google Analytics ondersteunt de volgende talen:

Arabisch, Chinees (Vereenvoudigd), Chinees (Traditioneel), Tjechisch, Deens, Nederlands, Engels, Fins, Frans, Duits, Hebreeuws, Hongaars, Indonesisch, Iers, Italiaans, Japans, Koreaans, Noors, Pools, Portugees, Russisch, Spaans, Zweeds, Taiwanees, Thai, Turks, Oekraïens

V. Welke prijsmodellen heeft Google Analytics te bieden?

Google Analytics kent de volgende prijsmodellen:

Gratis, Abonnement

V. Biedt Google Analytics ondersteuning voor mobiele apparaten?

Google Analytics ondersteunt de volgende apparaten:

Android, iPhone, iPad

V. Met welke andere apps kan Google Analytics worden geïntegreerd?

Google Analytics kan worden geïntegreerd met de volgende toepassingen:

Authoritas, Belladati, Cyfe, Impactia, Jimdo, PPC Keyword, Pinpointe On-Demand, Qwaya, VWO Testing, Zendesk

V. Welke mate van ondersteuning heeft Google Analytics te bieden?

Google Analytics biedt de volgende ondersteuningsopties:

Forum, Kennisbank, Video-instructies