Google Analytics

Google Analytics

Enterprise-class web analytics

4.6/5 (144 review)

Google Analytics - Overzicht

Google Analytics is a web analytics service offered by Google. It provides comprehensive reporting and analytics tools for websites of all sizes. Google Analytics enables users to monitor website traffic, understand user-interaction with their site and generate custom reports depending on the needs of their business.

Google Analytics collects, manages and consolidates website data, showing users how customers engage with their websites, ads, videos and social tools across all of their devices. Google Analytics analyzes visitor traffic and enables users to understand their end-user behavior.

Google Analytics activates website data. With the right insights, businesses can improve their marketing campaigns and experiment with their web content. It shows website managers what works well with audiences and what doesn't, allowing them to tailor their site content and marketing strategies.

Prijzen

Vanaf
N/A
Prijsopties
Gratis proefversie
Gratis
Abonnement
Prijs-kwaliteitverhouding

Apparaten

Bedrijfsgrootte

K
M
L

Markten

Azië, Australië, Canada, China, Europa en nog 5 andere, Duitsland, India, Japan, Latijns-Amerika, Middle-East and Africa

Ondersteunde talen

Arabisch, Chinees (Vereenvoudigd), Chinees (Traditioneel), Tjechisch, Deens en nog 22 andere, Nederlands, Engels, Fins, Frans, Duits, Hebreeuws, Hongaars, Indonesisch, Iers, Italiaans, Japans, Koreaans, Noors, Pools, Portugees, Russisch, Spaans, Zweeds, Taiwanees, Thai, Turks, Oekraïens

Google Analytics reviews

Totaalscore
4.6/5
99% positieve reviews
105
Uitstekend
37
Zeer goed
2
Gemiddeld
0
Slecht
0
Erg slecht
Ricardo andrés P.
Vertalen met Google

GOOGLE ANALYTICS EXPLORE YOUR TRAFFIC

Wekelijks 1+ jaar lang gebruikt
Beoordeeld op 24-10-2018
Bron van de reviewer: Capterra

Through Google Analytics, it brings a deep knowledge of the web pages in visitor traffic statistically as well as see the effectiveness of advertising, allowing to recognize possible strategic improvements of all kinds such as: content, advertising, design, use of the site and interaction of content with social networks. All this allows us to refine the design of the website and the use of keywords according to the topic searched by the visitors of the website, which will have better results up to three times better, all this revealed by the very valuable information on Google Analytics statistics sources.

Pluspunten

One of the great advantages of knowing in detail the flow of traffic on our web pages is that it allows you to know when to share the topics, whether you upload an article or new analysis on the same web page or share the links of the website in social networks.

In addition, Google Analytics statistics allow us to know the behavior and navigation of the public that is interested in the publications of our website, which allows us to see how many people visit our website, from which country, from what type of device we visit, how long they stay and what are the most relevant issues of the visitors of the website.

Minpunten

Although Google Analytics is a great tool and although the interface is quite intuitive, it is not as easy to use as they say, making it a little complex for beginners due to the large number of functions it has, since some aspects are difficult to find and use properly where only the simplest functions are mastered first, only with a little time you get to master the statistics of Google Analytics based on learning about the practice of learning about the trial of error and success, some graphics are missing, as the one that compares the number of visitors in the seven days of the week, as well as the use of more vivid colors in the graphics "is little colorful" although this is clearly a matter of taste, since some users prefer interfaces with graphics of different colors as is my case

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling

10.0/10
Geverifieerde reviewer
Vertalen met Google

A Must Have for Anyone Who's Trying to Understand Their Website Audience

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 13-7-2018
Bron van de reviewer: Capterra

Pluspunten

Google Analytics gives an in-depth understanding of the type of traffic you are receiving to your website. From real-time visitors who are actually on your site, to a comprehensive year over year comparison of the quality of traffic and conversions, you can find it all in Google Analytics. When you are developing your website, it is extremely important to ensure that you are tagging events and actions appropriately, but if Analytics is set up on your website correctly, it's an absolute game changes for helping you understand your website audience.

Minpunten

While you can learn an immense amount about the traffic that's hitting your website from Google Analytics, getting certified in the software can be a bit time consuming. Having worked through the process with both technical resources and marketing resources, I've found that both struggle in certain areas of the certification -- the technical resources struggling in truly understanding (or caring to understand) the numbers and the marketing resources struggling to understand the implementation process (tagging, events, actions, setup, etc). However, once the software is in place, there is no denying that it's incredibly helpful for everyone involved in a website project/business of any kind.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Rita S.
Vertalen met Google

Great Insight tool to know more about your website users

Wekelijks 2+ jaar lang gebruikt
Beoordeeld op 24-5-2019
Bron van de reviewer: Capterra

We are being able to understand how the users interact with our content, how we can improve the website, what pages need working because they potentially don't provide the user with what they are looking for. Also it's very effective to provide you with some ROI, which is always something difficult to analyse in digital marketing. You can track and measure transactions - and whatever you concept of transaction is, it might be marketing email sign ups, enquiries, forms filled on your website, downloads of content available on your website.

Pluspunten

the level of insight you is great, you can study how you're acquiring users (is it through referrals? organic traffic? direct traffic, socials, emails etc...), the pathway that your users are taking on your website, where you're loosing your users (what pages are causing your bounce rate?), how many visits per page, how much time users spend on your website on average. You can also find some level of insight on any Ad words that you are running. Also the fact that Google Analytics is free and you can take courses (which provide you with a certificate) also for free. There's loads of resources and they send great monthly emails promoting new updates and new products added to google analytics.

Minpunten

There's nothing in specific I don't like about this software. It's free and you can find a lot of resources to learn how to use it online so even though it can be a bit overwhelming as there's so so much data made available, if you start by taking the their Google Analytics Beginners Online course, you will learn not only how to set up but what you should be paying attention to.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling

10.0/10
Heshani H.
Vertalen met Google

Google analytics- the key factor for success

Dagelijks 1+ jaar lang gebruikt
Beoordeeld op 26-9-2019
Bron van de reviewer: Capterra

I use it everyday to check on the user behaviour on my site. This is the best app for analyzing users and to improve our sites for more profits.

Pluspunten

We can get almost all the website data in really a consolidated manner.
It provides search results for anything what we search based on keywords
We can analyse use behaviour in different time periods.
We can get ideas about the avarage time user stays in our pages
Also we can set our own galls and work for reaching them.
We can get to know the behaviour patterns, most visited pages and most rejected pages .
It gives idea on where to improve our website.
It provides data on a the users In all 24*7 time.
This is the best app for web developers to get an idea about the website and to improve it.
We can just test it daily by doing modifications.
We can get to know which times of the day to focus, which countries to focus, etc. So this is the best app ever.

Minpunten

Actually this app has no cons all are plus points. This is the best app for analizing users and their behaviour.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling

10.0/10
Zee G.
Vertalen met Google

Know your users' behavior

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 25-7-2019
Bron van de reviewer: Capterra

I have installed Google Analytics on all my personal websites as well as work ones to be in the know about the user behavior. You can only make good decisions when they are informed, so you have to have data for that. Google Analytics does just that.

Pluspunten

We love Google Analytics because it offers quite a variety of tools for tracking your website's user activity - visits, purchases, user journeys, and what pages lose the most customers.

E-commerce people can enjoy the purchase history and tracking the analytics of your customers' activity (albeit anonymously - but it's enough to make essential business decisions.)

Minpunten

It can seem like a lot of information right away, and it might take some time to get everything set up (the initial installation is very easy, but if you need custom metrics, it might be tricky), but it's not a drawback really. It's just life :)

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling

10.0/10

Prijzen van Google Analytics

Vanaf
N/A
Prijsopties
Gratis proefversie
Gratis
Abonnement
Prijs-kwaliteitverhouding

Analytics Standard: Free

Analytics for Mobile Apps: Free

Analytics Premium: Contact Google Analytics

If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

Google Analytics - Functies

  • API
  • Aanpasbare rapportage
  • Dashboards maken
  • Gegevens filteren
  • Gegevensvisualisatie
  • Integratie van derden
  • Rapportage en statistieken
  • Realtime gegevens
  • Realtime rapportage
  • Samenwerkingstools

  • Activiteitendashboard
  • Ad-hocrapportage
  • Bewaking
  • Business intelligence
  • Drag & Drop-interface
  • Gegevens importeren en exporteren
  • Grafieken maken
  • Realtime analyse
  • Trendanalyse
  • Visuele analyse

Aanvullende informatie voor Google Analytics

Voornaamste functies van Google Analytics

  • Advertising analytics
  • Alerts & intelligence
  • App event funnels
  • App security
  • Audience demographics
  • Audience reporting
  • Calculated metrics
  • Collaboration tools
  • Configuration APIs
  • Content analytics
  • Conversion analytics
  • Conversion reporting
  • Cross-device data
  • Custom channel groupings
  • Custom content groupings
  • Custom dimensions
  • Custom funnels
  • Custom metrics
  • Custom reporting
  • Custom variables
  • Customer journey tracking
  • Customizable dashboards
  • Data activation
  • Data analysis
  • Data collection & management
  • Data filtering
  • Data import
  • Data manipulation
  • Data reporting
  • Data visualization
  • Email notifications
  • Event tracking
  • Flow visualization reporting
  • Funnel analysis
  • Graphical data presentation
  • Intelligence & anomaly detection
  • Javascript libraries
  • Machine learning
  • Marketing analytics
  • Mobile analytics
  • Mobile app reporting
  • Multi-channel funnels
  • Multi-touch attribution
  • Native data onboarding integrations
  • Native iOS & Android mobile apps
  • Native remarketing integrations
  • Performance reporting
  • Predictive analytics
  • Proactive alerts
  • Product integrations
  • Real time data
  • Real time reporting
  • Receiving
  • Search functionality
  • Segmentation
  • Shopping & checkout funnels
  • Social analytics
  • Tag management
  • Third party integration
  • User access controls
  • User explorer functionality
  • Widgets
  • eCommerce reporting

Pluspunten

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.

  • Google Analytics - Veelgestelde vragen

    Hieronder zie je enkele veelgestelde vragen over Google Analytics.

    V. Welke prijsmodellen heeft Google Analytics te bieden?

    Google Analytics kent de volgende prijsmodellen:

    Prijsmodel: Gratis, Abonnement

    Gratis proefversie: Beschikbaar

    Analytics Standard: Free

    Analytics for Mobile Apps: Free

    Analytics Premium: Contact Google Analytics

    If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

    V. Wat zijn de voornaamste functies van Google Analytics?

    Google Analytics biedt de volgende functies:

    • Advertising analytics
    • Alerts & intelligence
    • App event funnels
    • App security
    • Audience demographics
    • Audience reporting
    • Calculated metrics
    • Collaboration tools
    • Configuration APIs
    • Content analytics
    • Conversion analytics
    • Conversion reporting
    • Cross-device data
    • Custom channel groupings
    • Custom content groupings
    • Custom dimensions
    • Custom funnels
    • Custom metrics
    • Custom reporting
    • Custom variables
    • Customer journey tracking
    • Customizable dashboards
    • Data activation
    • Data analysis
    • Data collection & management
    • Data filtering
    • Data import
    • Data manipulation
    • Data reporting
    • Data visualization
    • Email notifications
    • Event tracking
    • Flow visualization reporting
    • Funnel analysis
    • Graphical data presentation
    • Intelligence & anomaly detection
    • Javascript libraries
    • Machine learning
    • Marketing analytics
    • Mobile analytics
    • Mobile app reporting
    • Multi-channel funnels
    • Multi-touch attribution
    • Native data onboarding integrations
    • Native iOS & Android mobile apps
    • Native remarketing integrations
    • Performance reporting
    • Predictive analytics
    • Proactive alerts
    • Product integrations
    • Real time data
    • Real time reporting
    • Receiving
    • Search functionality
    • Segmentation
    • Shopping & checkout funnels
    • Social analytics
    • Tag management
    • Third party integration
    • User access controls
    • User explorer functionality
    • Widgets
    • eCommerce reporting

    V. Wat zijn de typische gebruikers van Google Analytics?

    Google Analytics heeft de volgende typische klanten:

    Freelancers, Grote ondernemingen, Middelgroot bedrijf, Non-profit, Openbare diensten, Klein bedrijf

    V. Welke talen worden door Google Analytics ondersteund?

    Google Analytics ondersteunt de volgende talen:

    Arabisch, Chinees (Vereenvoudigd), Chinees (Traditioneel), Tjechisch, Deens, Nederlands, Engels, Fins, Frans, Duits, Hebreeuws, Hongaars, Indonesisch, Iers, Italiaans, Japans, Koreaans, Noors, Pools, Portugees, Russisch, Spaans, Zweeds, Taiwanees, Thai, Turks, Oekraïens

    V. Welke prijsmodellen heeft Google Analytics te bieden?

    Google Analytics kent de volgende prijsmodellen:

    Gratis, Abonnement

    V. Biedt Google Analytics ondersteuning voor mobiele apparaten?

    Google Analytics ondersteunt de volgende apparaten:

    Android, iPhone, iPad

    V. Met welke andere apps kan Google Analytics worden geïntegreerd?

    Google Analytics kan worden geïntegreerd met de volgende toepassingen:

    Authoritas, Belladati, Cyfe, Impactia, Jimdo, PPC Keyword, Pinpointe On-Demand, Qwaya, VWO, Zendesk

    V. Welke mate van ondersteuning heeft Google Analytics te bieden?

    Google Analytics biedt de volgende ondersteuningsopties:

    Forum, Kennisbank, Video-instructies