Salesforce Sales Cloud

This software is easy to use by everyone and easy to make changes. This is imperative to the field of ABA to manage client goals and progress.

Sometimes things dont link back the way you want them to and you need to open a lot of windows.

Salesforce Sales Cloud product is an essential part of our day-to-day operations. Not only is it incredibly intuitive, but it also has so many options for customization to our business. I find that if I think of it, I can build it with Sales Cloud. There is always support if we run into any technical issues and training materials to aid in our implementation and learning processes. Overall, it's a great value for the money, especially when one considers that you can pay per license and pay significantly less than other products.

Sometimes, we could get so impressed with what Sales Cloud could accomplish that we would get carried away and over build what could have been a simple solution. It's important to understand your business thoroughly and get familiar with the tools so as not to overbuild.

Having recently been forced to compare another CRM to Salesforce it became clear very quickly that while Salesforce is often lamented for its weight and complexity, it is very much the leader for a reason.

It integrates into pretty much anything, can run configurable reports for days and is our system of truth here.

Like I said, SFDC is a heavy platform. There are tons of features and capabilities that have only the most obscure use (especially to end users), that said this is what allows it to be all things to all people. There are easier-to-use CRMs, that are cheaper and faster but none as robust.