Salesforce Marketing Cloud Account Engagement

Salesforce B2B-marketing automation voor marketing en verkoop

Over Salesforce Marketing Cloud Account Engagement

Maak kennis met Pardot : B2B marketing automation op alom gewaardeerde CRM. Pardot stelt marketing- en verkoopteams in staat om samen te werken om leads te vinden en te ontwikkelen, meer deals te sluiten en het rendement op de investering te maximaliseren.

Het leadbeheer van Pardot biedt CRM-integratie, e-mailmarketing, lead nurturing, lead scoring en rendementrapportage om marketing- en verkoopteams te helpen samenwerken om verkoopleads te genereren en te kwalificeren, verkoopcycli te verkorten en marketingrendement te volgen.

Volg alle interacties op je site, van downloads tot paginaweergaves, en scoor prospects vervolgens op basis van door jou ingestelde parameters. Voeg uren toe aan de dag van je verkoopmedewerkers met geautomatiseerde ontwikkeling van leads en realtime verkoopmeldingen waarmee verkopers hun tijd kunnen prioriteren. Meet vervolgens het daadwerkelijke rendement van je marketinginspanningen met closed-loop rapportage.

Versnel de pijplijn, verhoog je omzet en breng marketing en verkoop op één lijn met Pardot marketing automation.

Meer informatie is te vinden op de website van het bedrijf.

Prijzen vanaf:

US$ 1.250,00/maand

  • Gratis versie
  • Gratis proef
  • Abonnement

Top 5 alternatieven voor Salesforce Marketing Cloud Account Engagement

Klanten

  • Freelancers
  • Kleine bedrijven (2-50)
  • Middelgrote bedrijven (51-500)
  • Grote ondernemingen (500 en meer)

Implementatie

  • Cloudgebaseerd
  • On-premise

Markten

Australië, Canada, China, Verenigd Koninkrijk, India , Verenigde Staten

Ondersteunde talen

Engels

Prijzen vanaf:

US$ 1.250,00/maand

  • Gratis versie
  • Gratis proef
  • Abonnement

Top 5 alternatieven voor Salesforce Marketing Cloud Account Engagement

Afbeeldingen

Salesforce Marketing Cloud Account Engagement Software - 1
Salesforce Marketing Cloud Account Engagement Software - 2
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Nog 10 andere bekijken
Salesforce Marketing Cloud Account Engagement-video
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Salesforce Marketing Cloud Account Engagement Software - 4
Salesforce Marketing Cloud Account Engagement Software - 5
Salesforce Marketing Cloud Account Engagement Software - 6

Functies

Totaal aantal functies van Salesforce Marketing Cloud Account Engagement: 116

  • A/B-tests
  • API
  • Aanpasbare CTA's
  • Aanpasbare formulieren
  • Aanpasbare rapporten
  • Aanpasbare sjablonen
  • Aanpasbare velden
  • Abonneebeheer
  • Activiteiten volgen
  • Activiteitendashboard
  • Afbeeldingenbibliotheek
  • Analyse van verkooptrends
  • Antwoordbeheer
  • Archiveren en retentie
  • Autoresponders
  • Beheer van e-mailcampagnes
  • Beheer van salesactiviteit
  • Bestandsopslag
  • Bestemmingspagina's en webformulieren
  • Bewaking
  • Bezoekers bijhouden
  • Bronnen bijhouden
  • CAN SPAM-compliance
  • CRM
  • Campagneanalytics
  • Campagnebeheer
  • Campagneplanning
  • Campagneplanning
  • Campagnesegmentering
  • Campaign tracking
  • Chatten/messaging
  • Communicatie via meerdere kanalen
  • Contactenbeheer
  • Contactendatabase
  • Contentbeheer
  • Conversies bijhouden
  • Dashboard
  • Door gebeurtenissen geactiveerde acties
  • Drip -campagnes
  • Dynamische inhoud
  • E-mailbeheer
  • E-mailcontrole
  • E-maildistributie
  • E-mailmarketing
  • E-mails bijhouden
  • E-mailsjablonen
  • Engagement tracking
  • Eventmarketing
  • Formulierbeheer
  • Formulieren maken en ontwerpen
  • Gegevens importeren en exporteren
  • Gegevensextractie
  • Gegevensverzameling via meerdere kanalen
  • Gegevensvisualisatie
  • Integratie van leaddatabase
  • Integratie van sociale media
  • Integraties van derden
  • Kalenderbeheer
  • Kanaalbeheer
  • Klantendatabase
  • Klantenonderzoeken
  • Klantensegmenten
  • Lead nurturing
  • Leaddistributie
  • Leadkwalificatie
  • Leadmeldingen
  • Leads beheren
  • Leads genereren
  • Lijstbeheer
  • Maatwerk
  • Marketing via meerdere kanalen
  • Marketingautomatisering
  • Marketingkalender
  • Meerdere campagnes
  • Mobiele toegang
  • Multi-channel attribution
  • Multivariaat testen
  • Online formulieren
  • Optimalisatie van conversiepercentages
  • Pipelinebeheer
  • Prestatiemeetwaarden
  • Proces- en workflowautomatisering
  • ROI-tracking
  • Rapportage en analyse
  • Rapportage en statistieken
  • Realtime analyse
  • Realtime gegevens
  • Realtime meldingen
  • Realtime rapportage
  • Samenwerkingstools
  • Scannen van vistekaartjes/-badges
  • Segmentering
  • Sjabloonbeheer
  • Slepen en neerzetten
  • Social marketing
  • Sociale promotie
  • Spamblokkering
  • Toegangsopties/machtigingen
  • Tools voor exploratie
  • Trefwoorden bijhouden
  • Verificatie/validatie van leads
  • Verkoopanalyse
  • Verkooprapporten
  • Versiebheer
  • Visuele analyse
  • Voor mkb-bedrijven
  • Voor mobiel geoptimaliseerde e-mails
  • WYSIWYG-editor
  • Waarschuwingen/Meldingen
  • Webformulieren
  • Websiteanalyse
  • Websitebezoekers bijhouden
  • Workflowbeheer
  • Zoeken in gehele tekst
  • Zoeken/filteren
  • Zoekmachinemarketing

Alternatieven

SharpSpring from Constant Contact

4,6
#0 alternatief voor Salesforce Marketing Cloud Account Engagement
SharpSpring, een betaalbaar alternatief voor marketing automation voor HubSpot en Marketo, is gespecialiseerd in het...

Keap

4,1
#1 alternatief voor Salesforce Marketing Cloud Account Engagement
Infusionsoft van Keap is krachtige alles-in-één-software voor CRM, marketing en verkoop-automation om je bedrijf te...

Zoho CRM

4,3
#2 alternatief voor Salesforce Marketing Cloud Account Engagement
Zoho CRM is cloudgebaseerde software voor klantrelatiebeheer die bedrijven van elke omvang helpt deals slimmer, beter...

Blackbaud eTapestry

3,8
#3 alternatief voor Salesforce Marketing Cloud Account Engagement
eTapestry is cloudgebaseerde software voor het beheer van fondsenwerving en donateurs voor kleine en middelgrote...

Reviews

Totaalscore

4,1 /5
(605)
Prijs-kwaliteitverhouding
3,7/5
Functies
4,0/5
Gebruiksgemak
3,8/5
Klantenondersteuning
3,8/5

Heb je Salesforce Marketing Cloud Account Engagement al?

Softwarekopers hebben je hulp nodig! Productreviews helpen anderen om goede beslissingen te nemen.

5 van 605 reviews worden weergegeven
Garrett
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Fast, Easy, and Powerful Marketing Automation

Beoordeeld op 7-8-2018

I have used Pardot at three different companies now and I love it. It's been one of my most...

I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Pluspunten

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

Awesome update releases thanks to being a Salesforce product.

Minpunten

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Geverifieerde reviewer
Totaalscore
  • Sector: Management non-profit organisaties
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Pardot Helps us Treat Each Donor as an Individual

Beoordeeld op 7-12-2019

Before, we were treating email like it was direct mail. Just send out a high enough quantity and...

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Pluspunten

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Minpunten

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Overwogen alternatieven

Campaign Monitor, Mailchimp en Marketo Engage

Redenen om voor Salesforce Marketing Cloud Account Engagement te kiezen

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Overgestapt van

Campaign Monitor

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
Geverifieerde reviewer
Totaalscore
  • Sector: Vervoer/over de weg/per spoor
  • Bedrijfsgrootte: 501-1.000 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 6.0 /10

Gets the job done

Beoordeeld op 21-12-2021

Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller...

Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.

Pluspunten

Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.

Minpunten

The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.

Overwogen alternatieven

HubSpot Marketing Hub en Marketo Engage
Saurabh
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 201-500 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

The best Marketing Automation tool out there!

Beoordeeld op 25-7-2020

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pluspunten

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Minpunten

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Overwogen alternatieven

HubSpot Marketing Hub en Mailchimp

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
Geverifieerde reviewer
Totaalscore
  • Sector: Financiële dienstverlening
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 1-5 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Pardot for email marketing

Beoordeeld op 13-10-2020

We are very happy with pardot and look forward to implementing more of the features pardot has to...

We are very happy with pardot and look forward to implementing more of the features pardot has to offer.

Pluspunten

We use pardot primarily for our email marketing, but also for inbound lead gen as well. I love how well pardot integrates into salesforce. That is key for our business. You can change anything at the field level using pardot based on activity etc, and segment based on any field.

Minpunten

There are features such as advanced analytics that are more advanced on the higher levels of pardot, however the cost increase is significant.

5 van 605 worden weergegeven Lees alle reviews

Salesforce Marketing Cloud Account Engagement - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over Salesforce Marketing Cloud Account Engagement.

Salesforce Marketing Cloud Account Engagement kent de volgende prijsmodellen:

  • Vanaf: US$ 1.250,00/maand
  • Prijsmodel: Abonnement
  • Gratis proef: Beschikbaar

Salesforce Marketing Cloud Account Engagement heeft de volgende typische klanten:

Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000

Salesforce Marketing Cloud Account Engagement ondersteunt de volgende talen:

Engels

Salesforce Marketing Cloud Account Engagement ondersteunt de volgende apparaten:

Android (mobiel)

Salesforce Marketing Cloud Account Engagement kan worden geïntegreerd met de volgende toepassingen:

BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter, UserVoice, Webex, Wistia

Salesforce Marketing Cloud Account Engagement biedt de volgende ondersteuningsopties:

E-mail/helpdesk, Veelgestelde vragen/forum, Kennisbank, Telefonische ondersteuning, Chatten

Gerelateerde categorieën

Bekijk alle softwarecategorieën die gevonden zijn voor Salesforce Marketing Cloud Account Engagement.