Salesforce Marketing Cloud Account Engagement

Salesforce B2B-marketing automation voor marketing en verkoop

Over Salesforce Marketing Cloud Account Engagement

Maak kennis met Pardot : B2B marketing automation op alom gewaardeerde CRM. Pardot stelt marketing- en verkoopteams in staat om samen te werken om leads te vinden en te ontwikkelen, meer deals te sluiten en het rendement op de investering te maximaliseren.

Het leadbeheer van Pardot biedt CRM-integratie, e-mailmarketing, lead nurturing, lead scoring en rendementrapportage om marketing- en verkoopteams te helpen samenwerken om verkoopleads te genereren en te kwalificeren, verkoopcycli te verkorten en marketingrendement te volgen.

Volg alle interacties op je site, van downloads tot paginaweergaves, en scoor prospects vervolgens op basis van door jou ingestelde parameters. Voeg uren toe aan de dag van je verkoopmedewerkers met geautomatiseerde ontwikkeling van leads en realtime verkoopmeldingen waarmee verkopers hun tijd kunnen prioriteren. Meet vervolgens het daadwerkelijke rendement van je marketinginspanningen met closed-loop rapportage.

Versnel de pijplijn, verhoog je omzet en breng marketing en verkoop op één lijn met Pardot marketing automation.

Meer informatie is te vinden op de website van het bedrijf.


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Twijfels over Salesforce Marketing Cloud Account Engagement? Vergelijk met een populair alternatief

Salesforce Marketing Cloud Account Engagement

4,1 (632)
Niet beschikbaar in jouw land
VS.

Beginprijs

US$ 1.250,00
maand
US$ 29,00
maand

Prijsopties

Gratis versie
Gratis proefversie
Gratis versie
Gratis proefversie

Functies

114
151

Integraties

23
27

Gebruiksgemak

3,8 (632)
4,7 (137)

Prijs-kwaliteitverhouding

3,8 (632)
4,8 (137)

Klantenservice

3,9 (632)
4,9 (137)

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Reviews

Totaalscore

4,1 /5
(632)
Prijs-kwaliteitverhouding
3,8/5
Functies
4,0/5
Gebruiksgemak
3,8/5
Klantenondersteuning
3,9/5

Heb je Salesforce Marketing Cloud Account Engagement al?

Softwarekopers hebben je hulp nodig! Productreviews helpen anderen om goede beslissingen te nemen.

5 van 632 reviews worden weergegeven
Garrett
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Fast, Easy, and Powerful Marketing Automation

Beoordeeld op 7-8-2018

I have used Pardot at three different companies now and I love it. It's been one of my most...

I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Pluspunten

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

Awesome update releases thanks to being a Salesforce product.

Minpunten

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Saurabh
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 201-500 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

The best Marketing Automation tool out there!

Beoordeeld op 25-7-2020

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pluspunten

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Minpunten

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Overwogen alternatieven

HubSpot Marketing Hub en Mailchimp

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
Geverifieerde reviewer
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 201-500 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 3.0 /10

Bite the bullet and invest in a better tool

Beoordeeld op 12-12-2019

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pluspunten

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Minpunten

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Ravi
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 1-5 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

A Powerful Marketing Solution But Very Expensive

Beoordeeld op 4-3-2023

Pluspunten

The ability to integrate with Salesforce CRM is a major advantage, as it allows businesses to get a complete view of their customers and personalize their marketing messages accordingly.Salesforce Marketing Cloud Account Engagement offers a range of tools for multichannel marketing, including email, social media, mobile, and web.The platform offers advanced segmentation features, allowing businesses to target specific customer segments with tailored marketing messages.The platform offers a range of analytics tools to help businesses measure the effectiveness of their marketing campaigns and make data-driven decisions.

Minpunten

It can be complex and difficult to navigate, which can make it challenging for new users to get started.The platform is quite expensive, which may make it less accessible to small businesses with limited budgets.Customer support is very slow to respond or not very helpful.

Tiju
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses

Beoordeeld op 2-11-2021

Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern...

Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!

Pluspunten

In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.

Minpunten

Lead routing is not available. I am looking for in-built round-robin routing functionality.

Overwogen alternatieven

Marketo Engage

Redenen om voor Salesforce Marketing Cloud Account Engagement te kiezen

Price and getting in-house integration with our current CRM SFDC.

Overgestapt van

HubSpot Marketing Hub

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

Pardot is already owned by SFDC and our CRM is SFDC. We wanted a seamless and in-house integration which makes process management easier. Customers using SFDC as CRM can really benefit with Pardot as a Marketing automation tool.
5 van 632 worden weergegeven Lees alle reviews

Salesforce Marketing Cloud Account Engagement - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over Salesforce Marketing Cloud Account Engagement.

Salesforce Marketing Cloud Account Engagement kent de volgende prijsmodellen:

  • Vanaf: US$ 1.250,00/maand
  • Prijsmodel: Abonnement
  • Gratis proef: Beschikbaar

Salesforce Marketing Cloud Account Engagement heeft de volgende typische klanten:

Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000

Salesforce Marketing Cloud Account Engagement ondersteunt de volgende talen:

Engels

Salesforce Marketing Cloud Account Engagement ondersteunt de volgende apparaten:

Android (mobiel)

Salesforce Marketing Cloud Account Engagement kan worden geïntegreerd met de volgende toepassingen:

BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter, UserVoice, Webex, Wistia

Salesforce Marketing Cloud Account Engagement biedt de volgende ondersteuningsopties:

E-mail/helpdesk, Veelgestelde vragen/forum, Kennisbank, Telefonische ondersteuning, Chatten

Gerelateerde categorieën

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