Mailchimp

Mailchimp

Platform voor e-mail- en reclamemarketing automation

4.5/5 (12134 review)

Mailchimp - Overzicht

Wat is Mailchimp?

MailChimp is een platform voor marketing automation waarmee je e-mail- en advertentiecampagnes kunt opstellen, verzenden en analyseren. Gebruikers ontvangen volledige transparantie van campagnes, e-mailtracering, zicht op succes- en klikfrequenties, genereren van aangepaste rapporten, beheer van abonnees en niet-abonnees. Met MailChimp kun je aangepaste sjablonen aanmaken en tegelijkertijd kiezen uit een reeks vooraf gemaakte sjablonen en campagnes.

Het MailChimp-platform is ook beschikbaar op freemium - je kunt maximaal 12.000 e-mails sturen naar 2000 abonnees (maandelijks) zonder enige financiële verplichting. De meeste functies, waaronder toegang tot het verzenden van workflows voor marketingautomatisering en de mogelijkheid om advertentiecampagnes te maken, zijn gratis beschikbaar voor gebruikers. Met de mobiele toepassing MailChimp kun je campagnes aanmaken en verzenden, abonnees beheren, je accountactiviteit bijhouden en nog veel meer.

Kies uit talloze integraties en webservices om je werkstroom te stroomlijnen, klantgegevens te synchroniseren, meer inkomsten te genereren en je bedrijf te laten groeien. Koppel je winkel aan MailChimp om orderinformatie vast te leggen, gerichte campagnes aan te maken, productopvolgingen te automatiseren en gepersonaliseerde ordermeldingen te verzenden. MailChimp biedt ondersteuning via een online kennisbank en technische ondersteuning via e-mail en live chats om gebruikers te helpen met eventuele vragen die zich kunnen voordoen.

Mailchimp - Overzicht

Prijzen

Vanaf
US$ 10,00/maand

Prijsopties

Gratis proef
Gratis
Abonnement
Prijs-kwaliteitverhouding

Mailchimp - Functies

Apparaten
Bedrijfsgrootte
K M G
Markten
Azië, Australië, Brazilië, Canada, China en nog 5 andere, Europa, Duitsland, India, Japan, Latijns-Amerika
Ondersteunde talen
Engels, Spaans

Screenshots

Schermopname van Mailchimp: Monitor click performance with reports on average open and click rates
Schermopname van Mailchimp: Monitor click performance with reports on average open and click rates Schermopname van Mailchimp: Use email templates and widgets to create fully customized emails Schermopname van Mailchimp: Automate business processes including follow-ups, email notifications, order confirmations and more Schermopname van Mailchimp: Track performance with reports and summaries on any device Schermopname van Mailchimp: Create advertising campaigns to target specific user segments and choose custom settings Schermopname van Mailchimp: Track the success of e-commerce campaigns and understand where revenue is coming from Schermopname van Mailchimp: Create segmented subscriber lists to target with campaigns

Mailchimp reviews

Mailchimp reviews

Totaalscore
4.5
/
5 12134 reviews
Uitstekend
7122

Zeer goed
3982

Gemiddeld
841

Slecht
127

Erg slecht
62

Prijs-kwaliteitverhouding
4.4
Functies
4.4
Gebruiksgemak
4.4
Klantenondersteuning
4.2
92% heeft deze app aanbevolen
Virginia B.

So easy a Chimp could do it!

Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.


Vertalen met Google
Trevor A.

A must-have for the start-up email marketer or business just starting in email marketing

I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while.


Vertalen met Google
Lisandro R.

Mailchimp is behind the competition

MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).


Vertalen met Google
Kenyon C.

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.


Vertalen met Google
Dayley S.

A safe option

I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.


Vertalen met Google
Virginia B.
Sector: Computersoftware
Bedrijfsgrootte: 51-200 werknemers
Vertalen met Google

So easy a Chimp could do it!

Maandelijks 2+ jaar lang gebruikt
Beoordeeld op 29-1-2019
Bron van de reviewer: Capterra

Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.

Pluspunten

Mailchimp’s free plan allows you to have up to 2,000 subscribers and includes 12,000 emails you can send out, per month. For those new to Mailchimp, there are numerous preset templates you can choose from which you can further customize to your liking or create your own from scratch. Campaign templates can incorporate images, polls, embedded videos, call to actions, plain text, and custom HTML. Once you have created a template – with the specific look you are looking for – you can duplicate it and create your next campaign so you do not have to start from scratch. It’s likely you will encounter someone on your subscriber list who either resides or works for a company in the EU. Mailchimp has all the needed GDPR tools and regulations in place to make your campaign process as easy and stress free as possible to manage.

Uploading new contacts to your subscriber list can be done in minutes (CSV files). You can also create multiple lists which you can further segment into more specific groups (in the case you may not want to send the campaign to the entire list of your choosing). Before sending off your campaign you can preview what it will look like to your recipients on desktop and mobile devices and check your links to make sure they work appropriately. Mailchimp also provides A/B testing and basic analytics, pertaining to each campaign you send out, to give you more insight into the campaign’s open rates and clicks.

Minpunten

I have very few complaints about Mailchimp, but I do wish they could incorporate spell check into their system somehow to help expedite the editing process. Also keep in mind, if you choose to upgrade from the free plan into a paid plan, you can only downgrade back down to the free plan once.

If you choose to make any changes to a campaign that has already been sent off, it will not update those campaigns, it will only show those updated changes to those you send the campaign to after saving those changes. Meaning if you find a mistake in a campaign you have recently sent out, know that there is no “undo” or fix.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 10.0/10

Trevor A.
Sector: Marketing en reclame
Bedrijfsgrootte: 51-200 werknemers
Vertalen met Google

A must-have for the start-up email marketer or business just starting in email marketing

Wekelijks 2+ jaar lang gebruikt
Beoordeeld op 1-1-2020
Bron van de reviewer: Capterra

I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while.

Pluspunten

Mailchimp is incredibly easy to use, and can be taken from setup to launch in less than a day if you put in some effort. While there are platforms with more features than mailchimp, those are A) commonly much much more expensive, and B) harder to use unless you know exactly what you are trying to accomplish.

Minpunten

Two things:

1. Their removal of the plugin with Shopify was incredibly shortsighted. The vast majority of clients we used mailchimp for were on Shopify, and the connection between the two was one of those beautiful things that kept us coming back and recommending them again and again. Using them has become more difficult since that was removed.

2. If you are trying to go down the rabbithole and target super-specific customers, you may run out of segmentation ability on Mailchimp. At the time of writing this review, you could only combine 5 criteria to create a custom segment, and your segment could only be created as 'user matches all criteria' or 'user matches any of the criterion'. This makes it hard to get your segment just right. However, if you are really needing to make THAT custom of segments regularly (based on past conditional behavior, ESP, etc.) you probably have a bigger budget and can go get one of those fancier email sending platforms.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 9.0/10

Lisandro R.
Sector: E-learning
Bedrijfsgrootte: 2-10 werknemers
Vertalen met Google

Mailchimp is behind the competition

Wekelijks 1+ jaar lang gebruikt
Beoordeeld op 27-10-2019
Bron van de reviewer: Capterra

MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).

Pluspunten

I liked the templates a lot. They are beautiful and well done. Very useful if you are into template use. Also, the free plan saved our business when we were out of money. It got all the basics for a business just getting started. Finally, the brand is beautiful. The UI is beautiful.

Minpunten

It's frustrating to use. The user experience is, I would say, quirky. It's really hard to find an option/feature. A lot of them are hidden in places that don't make sense. For example, I was looking for the landing page editor, I could find the landing page REPORTS under REPORTS but no editor at all. I gave up. The metrics it tracks are very limited compared to the competition that delivers way more useful and detailed metrics overall. Also, it lacks some of the most useful features like a robust tag system and marketing automation.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 6.0/10

Kenyon C.
Sector: Marketing en reclame
Bedrijfsgrootte: 2-10 werknemers
Vertalen met Google

Don't Sleep on the Monkey, its Bananas!!!

Dagelijks 1+ jaar lang gebruikt
Beoordeeld op 25-11-2019
Bron van de reviewer: Capterra

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pluspunten

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Minpunten

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 10.0/10

Dayley S.
Sector: Farmaceutica
Bedrijfsgrootte: 2-10 werknemers
Vertalen met Google

A safe option

Wekelijks 2+ jaar lang gebruikt
Beoordeeld op 8-1-2020
Bron van de reviewer: Capterra

I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.

Pluspunten

Widely used and can be integrated easily into other software such as QuickBooks, Xero, WooCommerce, Shopify, Inventory systems and many others.

MailChimp gives the user the options of many different emails output depending on the circumstances. For example; newly registered user emails, newsletters, abandoned cart emails, if a customer hasn't made a purchase in a while or hasn't returned to your site in some time, which are all great for reminding the customer of your existence, and gaining that lost customer back!

The form builder is pretty easy to use, and also gives you a copy & paste option of the code afterwards so it can be easily implemented into your website.

Minpunten

You are limited with the styles of emails you can send to your customers. You can fully design your emails from scratch, but regarding the features you can place within the emails, it is kinda limited compared to other software. This would includes things like which items were abandoned when sending the customers an abandoned cart email. Or showing which items still remain in the customers 'Wishlist' if they haven't purchased the items yet and haven't been on the website for some time.

I am not a big fan of the MailChimp logo at the bottom of every email sent to the customers.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 7.0/10

Gebruikersaanbeveling
8.6/10
Gebaseerd op 12.134 gebruikersscores
Vergelijk gebruikersaanbevelingen met alternatieven
Vergelijk met alternatieven

Prijzen van Mailchimp

Prijzen van Mailchimp

Vanaf
US$ 10,00/maand
Gratis proef
Gratis
Abonnement
Prijs-kwaliteitverhouding
Prijs-kwaliteitverhouding
4.4/5
Gebaseerd op 12.134 gebruikersscores
Vergelijk scores voor prijs-kwaliteitverhouding met alternatieven
Vergelijk met alternatieven

Mailchimp - Functies

Mailchimp - Functies

A/B-tests
API
Aanpasbare branding
Aanpasbare sjablonen
Activiteitendashboard
Automatische meldingen
Beheer van e-mailmarketing
Bewaking
Campagneanalyse
Campagnebehee
Campagnesegmentering
Contentbeheer
Drag & Drop-interface
Engagementanalyses
Gegevens importeren en exporteren
Integratie van derden
Integratie van sociale media
Marketing via meerdere kanalen
Rapportage en statistieken
Realtime analyse
Functies
4.4/5
Gebaseerd op 12.134 gebruikersscores
Vergelijk functiescores met alternatieven
Vergelijk met alternatieven

Categorieën

Mailchimp - Veelgestelde vragen

Mailchimp - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over Mailchimp.

V. Welke prijsmodellen heeft Mailchimp te bieden?

Mailchimp kent de volgende prijsmodellen:

Vanaf: US$ 10,00/maand

Prijsmodel: Gratis, Abonnement

Gratis proef: Beschikbaar

V. Wat zijn de voornaamste functies van Mailchimp?

We hebben geen informatie over functies van Mailchimp

V. Wat zijn de typische gebruikers van Mailchimp?

Mailchimp heeft de volgende typische klanten:

Freelancers, Grote ondernemingen, Middelgroot bedrijf, Non-profit, Openbare diensten, Klein bedrijf

V. Welke talen worden door Mailchimp ondersteund?

Mailchimp ondersteunt de volgende talen:

Engels, Spaans

V. Welke prijsmodellen heeft Mailchimp te bieden?

Mailchimp kent de volgende prijsmodellen:

Gratis, Abonnement

V. Biedt Mailchimp ondersteuning voor mobiele apparaten?

Mailchimp ondersteunt de volgende apparaten:

Android, iPhone, iPad

V. Met welke andere apps kan Mailchimp worden geïntegreerd?

Mailchimp kan worden geïntegreerd met de volgende toepassingen:

Administrate, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, Neon One, Shopify, SurveyGizmo, TeamSupport

V. Welke mate van ondersteuning heeft Mailchimp te bieden?

Mailchimp biedt de volgende ondersteuningsopties:

Veelgestelde vragen, Kennisbank, Online ondersteuning, Video-instructies