Salesforce Marketing Cloud

Over Salesforce Marketing Cloud

Maak kennis met Salesforce Marketing Cloud, de toonaangevende marketingoplossing om de betrokkenheid van elke consument te vergroten. Gebruik krachtig gegevensbeheer om zowel gegevens van de eerste, tweede en derde partij als offline gegevens te verzamelen, te organiseren en veilig op te slaan om volledige gegevensprofielen voor consumenten te creëren. Geef elke interactie tijdens het traject je eigen merkstijl met behulp van de ingebouwde AI. Betrek vervolgens elke individuele consument op schaal met toonaangevende oplossingen voor e-mail-, mobiel, reclame en sociale media.


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Twijfels over Salesforce Marketing Cloud? Vergelijk met een populair alternatief

Salesforce Marketing Cloud

4,2 (486)
VS.
Meeste reviews

Beginprijs

US$ 1.250,00
maand
€ 14,00
maand

Prijsopties

Gratis versie
Gratis proefversie
Gratis versie
Gratis proefversie

Functies

161
168

Integraties

8
80

Gebruiksgemak

3,8 (486)
4,5 (2.951)

Prijs-kwaliteitverhouding

3,8 (486)
4,4 (2.951)

Klantenservice

3,9 (486)
4,4 (2.951)
Groene beoordelingsbalken geven het winnende product aan, op basis van de gemiddelde beoordeling en het aantal reviews.

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Reviews

Totaalscore

4,2 /5
(486)
Prijs-kwaliteitverhouding
3,8/5
Functies
4,2/5
Gebruiksgemak
3,8/5
Klantenondersteuning
3,9/5

Heb je Salesforce Marketing Cloud al?

Softwarekopers hebben je hulp nodig! Productreviews helpen anderen om goede beslissingen te nemen.

5 van 486 reviews worden weergegeven
Aaron
Aaron
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 10.000+ werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Powerful, but complex

Beoordeeld op 28-1-2019

Pluspunten

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Minpunten

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Ali Furkan
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 1-5 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Marketers can quickly and easily create campaigns, track performance, and measure

Beoordeeld op 8-12-2022

I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased...

I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.

Pluspunten

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

Minpunten

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

Geverifieerde reviewer
Totaalscore
  • Sector: Consumentengoederen
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 0.0 /10

Everything broke all the time and it had a significant negative impact on revenue

Beoordeeld op 4-2-2022

Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing...

Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages.

Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market

Pluspunten

Robust data features, but difficult to deploy without technical resource

Minpunten

- Transactional emails randomly turned off for months
- error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages
- no conversion tracking
- very little integration with company or Google analytics
- implementation was a nightmare and was never completed
- DMARC/DKIM/SPF never set up
- UX/UI difficult to use
- support was terrible and couldn't even help us set up an abandoned cart email

Yurii
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 11-50 werknemers
  • Wekelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Good tool if you can build large audiences

Beoordeeld op 19-2-2024

Pluspunten

Automatic updates of lists on Facebook or other ad networks. Secure way to share data with 3rd parties

Minpunten

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

Walter
Totaalscore
  • Sector: Hoger onderwijs
  • Bedrijfsgrootte: 501-1.000 werknemers
  • Wekelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

SFMC

Beoordeeld op 21-1-2020

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of...

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pluspunten

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Minpunten

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

5 van 486 worden weergegeven Lees alle reviews

Salesforce Marketing Cloud - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over Salesforce Marketing Cloud.

Salesforce Marketing Cloud kent de volgende prijsmodellen:

  • Vanaf: US$ 1.250,00/maand
  • Prijsmodel: Abonnement
  • Gratis proef: Niet beschikbaar

Salesforce Marketing Cloud heeft de volgende typische klanten:

Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000

Salesforce Marketing Cloud ondersteunt de volgende talen:

Chinees, Chinees, Deens, Duits, Engels, Fins, Frans, Hongaars, Iers, Indonesisch, Italiaans, Japans, Koreaans, Nederlands, Noors, Pools, Portugees, Russisch, Spaans, Tsjechisch, Zweeds

Salesforce Marketing Cloud ondersteunt de volgende apparaten:

Android (mobiel), iPhone (mobiel), iPad (mobiel)

Salesforce Marketing Cloud kan worden geïntegreerd met de volgende toepassingen:

Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter/X, Vidyard

Salesforce Marketing Cloud biedt de volgende ondersteuningsopties:

E-mail/helpdesk, Veelgestelde vragen/forum, Kennisbank, Telefonische ondersteuning, 24/7 (contact met medewerker), Chatten

Gerelateerde categorieën

Bekijk alle softwarecategorieën die gevonden zijn voor Salesforce Marketing Cloud.