---
description: Gedetailleerde beoordelingen over Salesforce Marketing Cloud: functies, prijzen, gebruiksgemak en scores. Met een duidelijk overzicht van de plus- en minpunten. Vergelijk Salesforce Marketing Cloud met soortgelijke producten.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud reviews, prijzen en scores | GetApp Nederland 2026
---

Breadcrumb: [Startpagina](/) > [Campagne management software](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud](/software/607/salesforce-marketing-cloud)

# Salesforce Marketing Cloud

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> Maak kennis met Salesforce Marketing Cloud, de toonaangevende marketingoplossing om de betrokkenheid van elke consument te vergroten.
> 
> Oordeel: score van **4.2/5** door 530 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**.

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## Snelle statistieken en scores

| Metriek | Score | Details |
| **In totaal** | **4.2/5** | 530 Reviews |
| Gebruiksgemak | 3.8/5 | Gebaseerd op alle reviews |
| Klantenondersteuning | 3.9/5 | Gebaseerd op alle reviews |
| Prijs-kwaliteitverhouding | 3.8/5 | Gebaseerd op alle reviews |
| Functies | 4.3/5 | Gebaseerd op alle reviews |
| Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) |

## Over de leverancier

- **Bedrijf**: Salesforce
- **Locatie**: San Francisco, VS
- **Opgericht**: 2003

## Commerciële context

- **Beginprijs**: US$ 25,00
- **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementatie en platforms**: Cloud, SaaS, Web, Android (mobiel), iPhone (mobiel), iPad (mobiel)
- **Ondersteunde talen**: Chinees, Chinees, Deens, Duits, Engels, Fins, Frans, Hongaars, Iers, Indonesisch, Italiaans, Japans, Koreaans, Nederlands, Noors, Pools, Portugees, Russisch, Spaans, Tsjechisch, Zweeds
- **Beschikbare landen**: Australië, België, Brazilië, Canada, China, Denemarken, Duitsland, Filipijnen, Finland, Frankrijk, Ierland, India, Indonesië, Israël, Italië, Japan, Maleisië, Mexico, Nederland, Noorwegen en 14 meer

## Functies

- A/B Testing
- AI Copilot
- AI/machine learning
- API
- Aanpasbare CTA's
- Aanpasbare branding
- Aanpasbare formulieren
- Aanpasbare rapporten
- Aanpasbare sjablonen
- Aanpasbare velden
- Abonneebeheer
- Activiteiten volgen
- Activiteitendashboard
- Ad-hocrapportage
- Advertentienetwerkintegratie
- Afbeeldingenbibliotheek
- Analytics
- Antwoordbeheer
- Archiveren en retentie
- Asset Lifecycle Management

## Integraties (7 in totaal)

- Adobe Workfront
- LinkedIn for Business
- Meta for Business
- Salesforce Sales Cloud
- Shopify
- Twitter/X
- Vidyard

## Ondersteuningsopties

- E-mail/helpdesk
- Veelgestelde vragen/forum
- Kennisbank
- Telefonische ondersteuning
- 24/7 (contact met medewerker)
- Chatten

## Categorie

- [Campagne management software](https://www.getapp.nl/directory/304/campaign-management/software)

## Gerelateerde categorieën

- [Campagne management software](https://www.getapp.nl/directory/304/campaign-management/software)
- [Email marketing software](https://www.getapp.nl/directory/307/email-marketing/software)
- [Marketing automation software](https://www.getapp.nl/directory/308/marketing-automation/software)
- [Sales force automation software](https://www.getapp.nl/directory/338/sales-force-automation/software)
- [Lead management software](https://www.getapp.nl/directory/339/lead-management/software)

## Alternatieven

1. [EmailOctopus](https://www.getapp.nl/software/111489/emailoctopus) — 4.8/5 (655 reviews)
2. [Brevo](https://www.getapp.nl/software/91466/brevo) — 4.6/5 (3486 reviews)
3. [Mailchimp](https://www.getapp.nl/software/8268/mailchimp) — 4.5/5 (17642 reviews)
4. [ActiveCampaign](https://www.getapp.nl/software/2348/activecampaign) — 4.6/5 (2564 reviews)
5. [MailerLite](https://www.getapp.nl/software/10156/mailerlite) — 4.7/5 (2318 reviews)

## Reviews

### "For sales and marketing operations, this is a highly valuable tool." — 4.0/5

> **Manuel** | *30 juni 2022* | Entertainment | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software.  Other utilities can be accessed via links.  The interface that is easy to utilize.  A little forethought will save you from many headaches.
> 
> **Minpunten**: Needs a good deal of technical expertise. &#10;Has a long learning curve&#10;Aspects of operation, a little foresight will save you a lot of headaches.
> 
> Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing.

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### "SFMC is a great tool\!" — 5.0/5

> **Geverifieerde reviewer** | *16 oktober 2023* | Financiële dienstverlening | Aanbevelingsscore: 8.0/10
> 
> **Pluspunten**: The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.
> 
> **Minpunten**: The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.
> 
> Overall the experience is great. Support is great and quick and it works great for more complex campaigns.

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### "Powerful tool but a steep learning curve" — 3.0/5

> **Sarah** | *3 september 2024* | Computersoftware | Aanbevelingsscore: 6.0/10
> 
> **Pluspunten**: The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.
> 
> **Minpunten**: Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

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### "Top Sales Management Software" — 4.0/5

> **Jennifer** | *24 augustus 2023* | Ziekenhuis- en gezondheidszorgbranche | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.
> 
> **Minpunten**: More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.
> 
> Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

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### "Marketing in one platform" — 5.0/5

> **Geverifieerde reviewer** | *7 december 2022* | Telecommunicatie | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.
> 
> **Minpunten**: i do not have anything i dislike so far, we constantly use this feature

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## Links

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