Salesforce Marketing Cloud

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4,1 /5 (255 review) Schrijf een review!

Salesforce Marketing Cloud - Overzicht

Wat is Salesforce Marketing Cloud?

Maak kennis met Salesforce Marketing Cloud, de toonaangevende marketingoplossing om de betrokkenheid van elke consument te vergroten. Gebruik krachtig gegevensbeheer om zowel gegevens van de eerste, tweede en derde partij als offline gegevens te verzamelen, te organiseren en veilig op te slaan om volledige gegevensprofielen voor consumenten te creëren. Geef elke interactie tijdens het traject je eigen merkstijl met behulp van de ingebouwde AI. Betrek vervolgens elke individuele consument op schaal met toonaangevende oplossingen voor e-mail-, mobiel, reclame en sociale media.

Salesforce Marketing Cloud - Overzicht

Prijzen

Vanaf
N/A

Prijsopties

Gratis proef
Abonnement
Prijs-kwaliteitverhouding

Salesforce Marketing Cloud - Functies

Apparaten
Bedrijfsgrootte
K M G
Markten
Azië, Australië, Brazilië, Canada, China en nog 5 andere, Europa, Duitsland, India, Japan, Latijns-Amerika
Ondersteunde talen
Chinees (Vereenvoudigd), Chinees (Traditioneel), Tjechisch, Deens, Nederlands en nog 16 andere, Engels, Fins, Frans, Duits, Hongaars, Indonesisch, Iers, Italiaans, Japans, Koreaans, Noors, Pools, Portugees, Russisch, Spaans, Zweeds

Screenshots

Schermopname van Salesforce Marketing Cloud: Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Schermopname van Salesforce Marketing Cloud: Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem. Schermopname van Salesforce Marketing Cloud: Manage customer journeys at scale using data from any source with Email Studio. Schermopname van Salesforce Marketing Cloud: Visualize consumer activity at every touchpoint, on any channel with Interaction Studio. Schermopname van Salesforce Marketing Cloud: Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer. Schermopname van Salesforce Marketing Cloud: Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Schermopname van Salesforce Marketing Cloud: Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

Salesforce Marketing Cloud reviews

Salesforce Marketing Cloud reviews

Totaalscore
4,1
/
5
Uitstekend
99

Zeer goed
103

Gemiddeld
37

Slecht
8

Erg slecht
8

Prijs-kwaliteitverhouding
3,7
Functies
4,2
Gebruiksgemak
3,6
Klantenondersteuning
3,7
79% heeft deze app aanbevolen
Aaron B.

Powerful, but complex


Vertalen met Google
Walter T.

SFMC

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.


Vertalen met Google
Geverifieerde reviewer

A huge waste of time

Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.


Vertalen met Google
Christopher M.

The Marketing Cloud for Email Developers

It's not bad. Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.


Vertalen met Google
Geverifieerde reviewer

Definitely a step up from MailChimp


Vertalen met Google
Aaron B.
Sector: Marketing en reclame
Bedrijfsgrootte: 10.001+ werknemers
Vertalen naar het Nederlands

Powerful, but complex

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 28-1-2019
Bron van de reviewer: Capterra

Pluspunten

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Minpunten

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 10.0/10

Walter T.
Sector: Hoger onderwijs
Bedrijfsgrootte: 501-1.000 werknemers
Vertalen naar het Nederlands

SFMC

Wekelijks 1+ jaar lang gebruikt
Beoordeeld op 21-1-2020
Bron van de reviewer: Capterra

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pluspunten

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Minpunten

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Scoreverdeling

Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 7.0/10

Geverifieerde reviewer
Sector: Financiële dienstverlening
Bedrijfsgrootte: 13-50 werknemers
Vertalen naar het Nederlands

A huge waste of time

Wekelijks 1+ jaar lang gebruikt
Beoordeeld op 24-4-2020
Bron van de reviewer: Capterra

Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Pluspunten

I don't like anything about this software.

Minpunten

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 0.0/10

Christopher M.
Sector: Verzekeringen
Bedrijfsgrootte: 10.001+ werknemers
Vertalen naar het Nederlands

The Marketing Cloud for Email Developers

Dagelijks 1-5 maanden lang gebruikt
Beoordeeld op 19-3-2020
Bron van de reviewer: SoftwareAdvice

It's not bad. Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.

Pluspunten

The drag and drop feature really made it so much easier to build emails and landing pages. Asset development time was really reduced significantly with less margin of error however everyone should always consider the actual content you embed for the actual message of the email and the marketing assets. Very little use of HTML/CSS code is needed but it does help trouble shoot at times.

Minpunten

It definitely lagged at times and the main frustration is the navigation back and forth to other applications and not being able to have multiple tabs open at the time which is something competitor products have a leg up on.

Scoreverdeling

Gebruiksgemak

Waarschijnlijkheid van aanbeveling: 8.0/10

Geverifieerde reviewer
Sector: Verzekeringen
Bedrijfsgrootte: 201-500 werknemers
Vertalen naar het Nederlands

Definitely a step up from MailChimp

Wekelijks 6-12 maanden lang gebruikt
Beoordeeld op 5-9-2019
Bron van de reviewer: Capterra

Pluspunten

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Minpunten

IT is sometimes hard to organize and sort files

Scoreverdeling

Gebruiksgemak

Waarschijnlijkheid van aanbeveling: 8.0/10

Gebruikersaanbeveling
7,7/10
Gebaseerd op 255 gebruikersscores
Vergelijk gebruikersaanbevelingen met alternatieven
Vergelijk met alternatieven

Prijzen van Salesforce Marketing Cloud

Prijzen van Salesforce Marketing Cloud

Vanaf
N/A
Gratis proef
Abonnement
Prijs-kwaliteitverhouding
Prijs-kwaliteitverhouding
3,7/5
Gebaseerd op 255 gebruikersscores
Vergelijk scores voor prijs-kwaliteitverhouding met alternatieven
Vergelijk met alternatieven

Salesforce Marketing Cloud - Functies

Salesforce Marketing Cloud - Functies

A/B-tests
API
Aanpasbare branding
Aanpasbare sjablonen
Activiteitendashboard
Automatische meldingen
Beheer van e-mailmarketing
Bewaking
Campagneanalyse
Campagnebehee
Campagnesegmentering
Contentbeheer
Drag & Drop-interface
Engagementanalyses
Gegevens importeren en exporteren
Integratie van derden
Integratie van sociale media
Marketing via meerdere kanalen
Rapportage en statistieken
Realtime analyse
Functies
4,2/5
Gebaseerd op 255 gebruikersscores
Vergelijk functiescores met alternatieven
Vergelijk met alternatieven

Categorieën

Video's en instructies

Video's en instructies

Salesforce Marketing Cloud - Veelgestelde vragen

Salesforce Marketing Cloud - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over Salesforce Marketing Cloud.

V. Welke prijsmodellen heeft Salesforce Marketing Cloud te bieden?

Salesforce Marketing Cloud kent de volgende prijsmodellen:

Prijsmodel: Abonnement

Gratis proef: Niet beschikbaar

V. Wat zijn de voornaamste functies van Salesforce Marketing Cloud?

We hebben geen informatie over functies van Salesforce Marketing Cloud

V. Wat zijn de typische gebruikers van Salesforce Marketing Cloud?

Salesforce Marketing Cloud heeft de volgende typische klanten:

Grote ondernemingen, Middelgroot bedrijf, Klein bedrijf

V. Welke talen worden door Salesforce Marketing Cloud ondersteund?

Salesforce Marketing Cloud ondersteunt de volgende talen:

Chinees (Vereenvoudigd), Chinees (Traditioneel), Tjechisch, Deens, Nederlands, Engels, Fins, Frans, Duits, Hongaars, Indonesisch, Iers, Italiaans, Japans, Koreaans, Noors, Pools, Portugees, Russisch, Spaans, Zweeds

V. Welke prijsmodellen heeft Salesforce Marketing Cloud te bieden?

Salesforce Marketing Cloud kent de volgende prijsmodellen:

Abonnement

V. Biedt Salesforce Marketing Cloud ondersteuning voor mobiele apparaten?

Salesforce Marketing Cloud ondersteunt de volgende apparaten:

iPhone, iPad

V. Met welke andere apps kan Salesforce Marketing Cloud worden geïntegreerd?

Salesforce Marketing Cloud kan worden geïntegreerd met de volgende toepassingen:

Bitium, ClickTale, CustomShow, Emma, Instapage, Kapost, Pipeliner CRM, Shipwire, SurveyGizmo, Workfront

V. Welke mate van ondersteuning heeft Salesforce Marketing Cloud te bieden?

Salesforce Marketing Cloud biedt de volgende ondersteuningsopties:

Veelgestelde vragen, Forum, Kennisbank, Online ondersteuning, Telefonische ondersteuning, Video-instructies