ActiveCampaign

E-mailmarketing, marketing automation, CRM-/verkoopautomatisering

4,5 /5 (573 review) Schrijf een review!

ActiveCampaign - Overzicht

Wat is ActiveCampaign?

Stuur gerichte campagnes, onderhoud je contacten en automatiseer je verkoop- en marketingprocessen.

ActiveCampaign is een intelligent platform dat het gemakkelijk maakt om marketing automation te benutten. Je kunt geavanceerde, geautomatiseerde marketingprocessen ontwerpen die tijd besparen en extra inkomsten voor je bedrijf genereren.

Je kunt een follow-up maken die zich aanpast aan het gedrag van je klanten, zodat je automatisch het perfecte bericht op het perfecte moment verstuurt. Door berichten te versturen die aansluiten bij de interesses van je klanten, raken ze meer betrokken en reageren ze sneller. Het resultaat is tevreden klanten en hogere conversies.

Je kunt prachtige e-mailcampagnes maken die converteren met de intuïtieve e-mailontwerper van ActiveCampaign. Alle e-mailsjablonen zijn volledig mobiel, zodat ze er geweldig uitzien op de mobiele telefoon of tablet van je klanten.

Je kunt de geïntegreerde verkoop-CRM gebruiken om je verkoopprocessen te automatiseren. Je bespaart tijd door repetitieve taken te automatiseren. Je blijft georganiseerd door taken automatisch te laten aanmaken als reactie op belangrijke gebeurtenissen, zoals het ontvangen van een e-mail van een contact met een open deal. Je kunt je e-mailaccount koppelen zodat e-mails van je contacten automatisch worden gekoppeld aan het dealgegeven. Zodat je alle informatie die je hebt, kunt consolideren en zo georganiseerd kunt blijven.

Ontdek waarom duizenden marketeers upgraden naar ActiveCampaign en hoe intelligente marketing- en verkoopprocessen je bedrijf kunnen helpen groeien.

ActiveCampaign - Overzicht

Prijzen

Vanaf
US$ 15,00/maand

Prijsopties

Gratis proef
Abonnement
Prijs-kwaliteitverhouding

ActiveCampaign - Functies

Apparaten
Bedrijfsgrootte
K M G
Markten
Azië, Australië, Canada, China, Europa en nog 5 andere, Duitsland, India, Japan, Latijns-Amerika, Middle-East and Africa
Ondersteunde talen
Chinees (Vereenvoudigd), Deens, Nederlands, Engels, Fins en nog 7 andere, Frans, Duits, Indonesisch, Italiaans, Portugees, Spaans, Turks

Screenshots

Schermopname van ActiveCampaign: Keep an eye on important business metrics from your account overview dashboard.
Schermopname van ActiveCampaign: Keep an eye on important business metrics from your account overview dashboard. Schermopname van ActiveCampaign: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder. Schermopname van ActiveCampaign: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. Schermopname van ActiveCampaign: Customer insight is organized and consolidated into contact records. Schermopname van ActiveCampaign: Pipeline view of the sales CRM

ActiveCampaign reviews

ActiveCampaign reviews

Totaalscore
4,5
/
5
Uitstekend
371

Zeer goed
145

Gemiddeld
35

Slecht
12

Erg slecht
10

Prijs-kwaliteitverhouding
4,4
Functies
4,4
Gebruiksgemak
4,2
Klantenondersteuning
4,3
90% heeft deze app aanbevolen
David j. B.

If you had to recommend one marketing automation tool for small business, here it is

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact.

AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.


Vertalen met Google
Peggy M.

Extremely User Friendly and Subscription Comes with Great Support

When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.


Vertalen met Google
Charles S.

Disorganized & Frustrating

Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.


Vertalen met Google
Kevin J.

The automations work like a charm

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.


Vertalen met Google
John D.

The best software for your online business and online shop

I am not an affiliate yet I love Active Campaign, so easy to use. The times I have contacted support, they are responsive and helpful.


Vertalen met Google
David j. B.
Sector: Marketing en reclame
Bedrijfsgrootte: 2-10 werknemers
Vertalen naar het Nederlands

If you had to recommend one marketing automation tool for small business, here it is

Wekelijks 2+ jaar lang gebruikt
Beoordeeld op 2-3-2020
Bron van de reviewer: Capterra

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact.

AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Pluspunten

You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Minpunten

There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 10.0/10

Peggy M.
Sector: Publiceren
Bedrijfsgrootte: 2-10 werknemers
Vertalen naar het Nederlands

Extremely User Friendly and Subscription Comes with Great Support

Dagelijks 1+ jaar lang gebruikt
Beoordeeld op 20-6-2020
Bron van de reviewer: Capterra

When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.

Pluspunten

I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily.

Minpunten

For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 9.0/10

Charles S.
Sector: Horeca
Bedrijfsgrootte: 13-50 werknemers
Vertalen naar het Nederlands

Disorganized & Frustrating

Dagelijks 6-12 maanden lang gebruikt
Beoordeeld op 2-11-2019
Bron van de reviewer: Capterra

Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Pluspunten

Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Minpunten

The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 0.0/10

Kevin J.
Sector: Marketing en reclame
Bedrijfsgrootte: 13-50 werknemers
Vertalen naar het Nederlands

The automations work like a charm

Dagelijks 6-12 maanden lang gebruikt
Beoordeeld op 19-6-2020
Bron van de reviewer: Capterra

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Pluspunten

The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Minpunten

I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak

Waarschijnlijkheid van aanbeveling: 8.0/10

John D.
Sector: Internet
Bedrijfsgrootte: 2-10 werknemers
Vertalen naar het Nederlands

The best software for your online business and online shop

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 3-6-2020
Bron van de reviewer: Capterra

I am not an affiliate yet I love Active Campaign, so easy to use. The times I have contacted support, they are responsive and helpful.

Pluspunten

I absolutely love ActiveCampaign. I have 2 accounts for my 2 businesses and have approx 10+ customers using it also for their online marketing endeavours. It is my go to software that I recommend to all customers.

I love how the software is cheap for a startup but also offers really high level of integration for advanced customers. It is solid, easy to use and I cannot honestly recall having an issue with it. It has strong reporting and I love the integration features for Woo Commerce and Shopify also.

Minpunten

The only thing that is missing from ActiveCampaign is a simple checkout / payment type offering. So connecting to Paypal / Stripe is doable but not seamless. Apart from that I love it.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 10.0/10

Gebruikersaanbeveling
8,6/10
Gebaseerd op 573 gebruikersscores
Vergelijk gebruikersaanbevelingen met alternatieven
Vergelijk met alternatieven

Prijzen van ActiveCampaign

Prijzen van ActiveCampaign

Vanaf
US$ 15,00/maand
Gratis proef
Abonnement
Prijs-kwaliteitverhouding
Prijs-kwaliteitverhouding
4,4/5
Gebaseerd op 573 gebruikersscores
Vergelijk scores voor prijs-kwaliteitverhouding met alternatieven
Vergelijk met alternatieven

ActiveCampaign - Functies

ActiveCampaign - Functies

A/B-tests
API
Aanpasbare branding
Aanpasbare sjablonen
Activiteitendashboard
Automatische meldingen
Bewaking
Campagneanalyse
Campagnebehee
Campagnesegmentering
Contentbeheer
Drag & Drop-interface
Engagementanalyses
Gegevens importeren en exporteren
Integratie van derden
Integratie van sociale media
Marketing via meerdere kanalen
Marketing via sociale netwerken
Rapportage en statistieken
Realtime analyse
Functies
4,4/5
Gebaseerd op 573 gebruikersscores
Vergelijk functiescores met alternatieven
Vergelijk met alternatieven

Categorieën

Video's en instructies

Video's en instructies

ActiveCampaign - Veelgestelde vragen

ActiveCampaign - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over ActiveCampaign.

V. Welke prijsmodellen heeft ActiveCampaign te bieden?

ActiveCampaign kent de volgende prijsmodellen:

Vanaf: US$ 15,00/maand

Prijsmodel: Abonnement

Gratis proef: Beschikbaar

V. Wat zijn de voornaamste functies van ActiveCampaign?

We hebben geen informatie over functies van ActiveCampaign

V. Wat zijn de typische gebruikers van ActiveCampaign?

ActiveCampaign heeft de volgende typische klanten:

Freelancers, Grote ondernemingen, Middelgroot bedrijf, Non-profit, Openbare diensten, Klein bedrijf

V. Welke talen worden door ActiveCampaign ondersteund?

ActiveCampaign ondersteunt de volgende talen:

Chinees (Vereenvoudigd), Deens, Nederlands, Engels, Fins, Frans, Duits, Indonesisch, Italiaans, Portugees, Spaans, Turks

V. Welke prijsmodellen heeft ActiveCampaign te bieden?

ActiveCampaign kent de volgende prijsmodellen:

Abonnement

V. Biedt ActiveCampaign ondersteuning voor mobiele apparaten?

ActiveCampaign ondersteunt de volgende apparaten:

Android, iPhone, iPad

V. Met welke andere apps kan ActiveCampaign worden geïntegreerd?

ActiveCampaign kan worden geïntegreerd met de volgende toepassingen:

Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk

V. Welke mate van ondersteuning heeft ActiveCampaign te bieden?

ActiveCampaign biedt de volgende ondersteuningsopties:

Veelgestelde vragen, Forum, Kennisbank, Online ondersteuning, Telefonische ondersteuning, Video-instructies