ActiveCampaign

E-mailmarketing, marketing automation, CRM-/verkoopautomatisering

4,6 /5 (1020 review) Schrijf een review!

ActiveCampaign - Overzicht

Wat is ActiveCampaign?

Stuur gerichte campagnes, onderhoud je contacten en automatiseer je verkoop- en marketingprocessen.

ActiveCampaign is een intelligent platform dat het gemakkelijk maakt om marketing automation te benutten. Je kunt geavanceerde, geautomatiseerde marketingprocessen ontwerpen die tijd besparen en extra inkomsten voor je bedrijf genereren.

Je kunt een follow-up maken die zich aanpast aan het gedrag van je klanten, zodat je automatisch het perfecte bericht op het perfecte moment verstuurt. Door berichten te versturen die aansluiten bij de interesses van je klanten, raken ze meer betrokken en reageren ze sneller. Het resultaat is tevreden klanten en hogere conversies.

Je kunt prachtige e-mailcampagnes maken die converteren met de intuïtieve e-mailontwerper van ActiveCampaign. Alle e-mailsjablonen zijn volledig mobiel, zodat ze er geweldig uitzien op de mobiele telefoon of tablet van je klanten.

Je kunt de geïntegreerde verkoop-CRM gebruiken om je verkoopprocessen te automatiseren. Je bespaart tijd door repetitieve taken te automatiseren. Je blijft georganiseerd door taken automatisch te laten aanmaken als reactie op belangrijke gebeurtenissen, zoals het ontvangen van een e-mail van een contact met een open deal. Je kunt je e-mailaccount koppelen zodat e-mails van je contacten automatisch worden gekoppeld aan het dealgegeven. Zodat je alle informatie die je hebt, kunt consolideren en zo georganiseerd kunt blijven.

Ontdek waarom duizenden marketeers upgraden naar ActiveCampaign en hoe intelligente marketing- en verkoopprocessen je bedrijf kunnen helpen groeien.

ActiveCampaign - Overzicht

Prijzen

Vanaf
US$ 15,00/maand

Prijsopties

Gratis proef
Abonnement
Prijs-kwaliteitverhouding

ActiveCampaign - Functies

Apparaten
Bedrijfsgrootte
K M G
Markten
Verenigde Staten van Amerika, Canada, Verenigd Koninkrijk, Australië, China en nog 3 andere, India, Japan, Duitsland
Ondersteunde talen
Chinees (Vereenvoudigd), Deens, Duits, Engels, Fins en nog 7 andere, Frans, Indonesisch, Italiaans, Nederlands, Portugees, Spaans, Turks

Media

Keep an eye on important business metrics from your account overview dashboard.
Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
Customer insight is organized and consolidated into contact records.
Pipeline view of the sales CRM
ActiveCampaign-video Schermopname van ActiveCampaign: Keep an eye on important business metrics from your account overview dashboard. Schermopname van ActiveCampaign: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder. Schermopname van ActiveCampaign: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. Schermopname van ActiveCampaign: Customer insight is organized and consolidated into contact records. Schermopname van ActiveCampaign: Pipeline view of the sales CRM

ActiveCampaign reviews

ActiveCampaign reviews

Totaalscore
4,6
/
5
Uitstekend
719

Zeer goed
234

Gemiddeld
42

Slecht
13

Erg slecht
12

Prijs-kwaliteitverhouding
4,5
Functies
4,5
Gebruiksgemak
4,3
Klantenondersteuning
4,5
93% heeft deze app aanbevolen
David j. B.

If you had to recommend one marketing automation tool for small business, here it is

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact.

AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.


Vertalen met Google
Allen E.

Critical software for small business/startups


Vertalen met Google
Charles S.

Disorganized & Frustrating

Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.


Vertalen met Google
Millie B.

A good all-rounder

Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.

We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.


Vertalen met Google
Elisabeth W.

Continual support each step forward

Even the times of technical challenges I have had were supported from the onboarding specialist and I have maintained what has been taught in each catch up. The technical complications are broken down and made simpler through amazing support. This has included a variety of either in person online, video training, correspondence through email and Q & A pages. I am so happy with what I have set up, it is much more than is needed for where my business is at, however many foundations are created to support my business growth.


Vertalen met Google
David j. B.
Sector: Marketing en reclame
Bedrijfsgrootte: 2-10 werknemers
Vertalen naar het Nederlands
Vertalen naar het Nederlands

If you had to recommend one marketing automation tool for small business, here it is

Wekelijks 2+ jaar lang gebruikt
Beoordeeld op 2-3-2020
Bron van de reviewer: Capterra

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact.

AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Pluspunten

You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Minpunten

There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 10.0/10

Allen E.
Sector: Gezondheid, wellness en fitness
Bedrijfsgrootte: 2-10 werknemers
Vertalen naar het Nederlands
Vertalen naar het Nederlands

Critical software for small business/startups

Dagelijks 1+ jaar lang gebruikt
Beoordeeld op 24-12-2020
Bron van de reviewer: Capterra

Pluspunten

The most critical thing a small business has is their customer list. Being able to communicate with your clients in a timely manner, whether it's regarding safety protocols to build confidence or a promotion/offer to increase revenue. An email marketing system that can properly segment your clients and make it through email filters can make the difference between success and failure in a small business. Activecampaign allows solopreneurs and small companies to compete with big companies when it comes to email marketing, lead tracking and relationship management at a very affordable price. Also, their premade 'recioes' (marketing automations) are such a help so you don't start from scratch.

Minpunten

There is a learning curve an best practices when starting up. Learning how to create a campaign or even the terminology that Activecampaign uses. However, they make it easier with a wealth of articles, how-to's, webinars, and live support (which is crazy good and fast!).

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 10.0/10

Charles S.
Sector: Horeca
Bedrijfsgrootte: 11-50 werknemers
Vertalen naar het Nederlands
Vertalen naar het Nederlands

Disorganized & Frustrating

Dagelijks 6-12 maanden lang gebruikt
Beoordeeld op 2-11-2019
Bron van de reviewer: Capterra

Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Pluspunten

Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Minpunten

The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 0.0/10

Millie B.
Sector: Informatietechnologie en -diensten
Bedrijfsgrootte: 11-50 werknemers
Vertalen naar het Nederlands
Vertalen naar het Nederlands

A good all-rounder

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 13-10-2020
Bron van de reviewer: Capterra

Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.

We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.

Pluspunten

Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product.

Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard.

We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.

Minpunten

Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 7.0/10

Elisabeth W.
Sector: Professionele training en coaching
Bedrijfsgrootte: 2-10 werknemers
Vertalen naar het Nederlands
Vertalen naar het Nederlands

Continual support each step forward

Dagelijks 6-12 maanden lang gebruikt
Beoordeeld op 4-10-2020
Bron van de reviewer: Capterra

Even the times of technical challenges I have had were supported from the onboarding specialist and I have maintained what has been taught in each catch up. The technical complications are broken down and made simpler through amazing support. This has included a variety of either in person online, video training, correspondence through email and Q & A pages. I am so happy with what I have set up, it is much more than is needed for where my business is at, however many foundations are created to support my business growth.

Pluspunten

The support is awesome and unbelievable. I save about 10 hours a week with everything set up as what is needed to be done once set up continues to meet the outcomes I created. There are so many options and ways to use active campaign. I use campaigns, automations, contact lists, email sign ups and as my business expands active campaign has so much support which I will continue to use. I am now free myself to do so much more than I could of imagined 6 months ago.

Minpunten

It is complicated for a non technical minded person.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling: 10.0/10

Gebruikersaanbeveling
8,8/10
Gebaseerd op 1.020 gebruikersscores
Vergelijk gebruikersaanbevelingen met alternatieven
Vergelijk met alternatieven

Prijzen van ActiveCampaign

Prijzen van ActiveCampaign

Vanaf
US$ 15,00/maand
Gratis proef
Abonnement
Prijs-kwaliteitverhouding
Prijs-kwaliteitverhouding
4,5/5
Gebaseerd op 1.020 gebruikersscores
Vergelijk scores voor prijs-kwaliteitverhouding met alternatieven
Vergelijk met alternatieven

ActiveCampaign - Functies

ActiveCampaign - Functies

A/B-tests
API
Aanpasbare branding
Aanpasbare sjablonen
Activiteitendashboard
Automatische meldingen
Bewaking
Campagneanalyse
Campagnebehee
Campagnesegmentering
Contentbeheer
Drag & Drop-interface
Engagementanalyses
Gegevens importeren en exporteren
Integratie van derden
Integratie van sociale media
Marketing via meerdere kanalen
Marketing via sociale netwerken
Rapportage en statistieken
Realtime analyse
Functies
4,5/5
Gebaseerd op 1.020 gebruikersscores
Vergelijk functiescores met alternatieven
Vergelijk met alternatieven

Categorieën

ActiveCampaign - Veelgestelde vragen

ActiveCampaign - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over ActiveCampaign.

V. Welke prijsmodellen heeft ActiveCampaign te bieden?

ActiveCampaign kent de volgende prijsmodellen:

Vanaf: US$ 15,00/maand

Prijsmodel: Abonnement

Gratis proef: Beschikbaar

V. Wat zijn de voornaamste functies van ActiveCampaign?

We hebben geen informatie over functies van ActiveCampaign

V. Wat zijn de typische gebruikers van ActiveCampaign?

ActiveCampaign heeft de volgende typische klanten:

Klein bedrijf, Grote ondernemingen, Openbare diensten, Non-profit, Freelancers, Middelgroot bedrijf

V. Welke talen worden door ActiveCampaign ondersteund?

ActiveCampaign ondersteunt de volgende talen:

Chinees (Vereenvoudigd), Deens, Duits, Engels, Fins, Frans, Indonesisch, Italiaans, Nederlands, Portugees, Spaans, Turks

V. Welke prijsmodellen heeft ActiveCampaign te bieden?

ActiveCampaign kent de volgende prijsmodellen:

Abonnement

V. Biedt ActiveCampaign ondersteuning voor mobiele apparaten?

ActiveCampaign ondersteunt de volgende apparaten:

Android, iPhone, iPad

V. Met welke andere apps kan ActiveCampaign worden geïntegreerd?

ActiveCampaign kan worden geïntegreerd met de volgende toepassingen:

Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk

V. Welke mate van ondersteuning heeft ActiveCampaign te bieden?

ActiveCampaign biedt de volgende ondersteuningsopties:

Veelgestelde vragen, Forum, Kennisbank, Online ondersteuning, Telefonische ondersteuning, Video-instructies