Boulevard

If you're like me, you want to use a software that is most importantly reliable AND beautiful. I love what they did with the user interface. Booking appointments on the software is extremely easy, and new features are released periodically. They have a messaging center where we can quickly communicate with clients via SMS and a way to reach out to customer support quickly through their integration using INTERCOM chat.

I think the analytical reporting could be better. This might be something they can take from Booker's page. Some insight like how many customers are existing and how many are new would be great. How many booked online vs manual. Also, if they can integrate with Frederick or Emma, that would be awesome too. They are integrated with mailchimp which is nice.

The single unified design, the built in messenger and online booking workflow.
Compared with many established players who patch together different features with different user interface designs, Boulevard has one easy to use design. There is no jarring for the user when they switch features. It is all seamless.
The Messenger has helped reduce telephone time significantly and has about a 90% open rate. It also provides a detailed record or client requests, issues and concerns. With voice calls, notes are not always taken.
The online booking workflow has helped us increase self booking, allowing front desk to refocus time in other areas.

Boulevard feature development is continuous so I always feel confident that features and improvements will be added. One area that could do with improvement is the Guest Account Management. Ideally guests would like the ability to log in and see their service history and transactions in addition to being about to book. I know though that this is an area receiving some focus now and look forward to seeing improvements in 2022.

It is generally easy to learn out of the box, however there is definitely learning involved.

The POS system is a joke and they force you to utilize them as a Merchant Processesor. Their rates are competitive with other premier solutions like Square, but they literally give you a $0.50 magnetic card swiper from China to process the payments. The alternative is to buy a glorified card reader for $150 (literally a block that is a glorified magnetic card swiper) that interfaces with your iPad through Bluetooth. If you have every used Bluetooth technology on your phone, you know how horribly unreliable that it can be. If the device times out when you're taking payment, be prepared to ask your clients to wait while you spend 5-10 minutes making sure that the devices are back on line. The

Boulevard software is very user friendly, easy to use & convenient! It has reduced the duration of front desk trainig. It has also made the managers that are behind the chair, have a very enjoyable experience. I

Some of the items that seem like they should be easy to customize, are in face a little more. It makes sense when you realize that the interface is for all users and not just your specific location (s).