ContentStudio

I was looking for a substitute for Buffer; while I loved the platform, I was reaching the limits of my current subscription tier, and I needed a solution that had as many of Buffer's features as possible, while not being as prohibitively expensive.

Enter ContentStudio (CS). I bought a lifetime subscription through AppSumo a few years ago, used it for a while, then abandoned it, probably because at that time it wasn't as feature-rich as it is now. Then I recently remembered I had it, and tried it again.

So far, any feature I loved or needed that Buffer had, showed up in CS as I used it.

Sometimes, it's difficult to come from another platform where you're used to finding things in certain places, and while CS has good onboarding, it wasn't always easy to figure out what I wanted to do. Thankfully, support was very responsive, getting back to me within a couple of hours at most.

In theory, this should be a good product. They allow customization per social channel and my team finds it easy to use. Unfortunately, things simply do not post correctly, or at all, too often. We get false posting confirmation messages all the time.

Their support is dreadful. A week or two can go by with several emails to them and all we hear are crickets. There is no response sometimes until the third or fourth email. This is terribly unprofessional and is horrible for our agency and clients.

ContentStudio simplifies my content marketing strategy. I can post to multiple social media channels with a click of a button. I also like their SEO suggestions when I am writing a blog post. Thanks to ContentStudio, I got the hang of writing articles being SEO conscious. And now, many of my blog posts are going really well on Google and other search platforms.

Sometimes, I notice that the statistics about my social posts are not so precise. But that could be a misconfiguration on my behalf, as I'm still learning how to use all its functionalities. When it comes to answering customers on social media, I notice there's a bit of delay for the messages to show on ContentStudio, so I prefer answering them on Facebook Business Manager.