---
description: Gedetailleerde beoordelingen over HubSpot CRM: functies, prijzen, gebruiksgemak en scores. Met een duidelijk overzicht van de plus- en minpunten. Vergelijk HubSpot CRM met soortgelijke producten.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot CRM reviews, prijzen en scores | GetApp Nederland 2026
---

Breadcrumb: [Startpagina](/) > [Lead management software](/directory/339/lead-management/software) > [HubSpot CRM](/software/102533/hubspot-crm)

# HubSpot CRM

Canonical: https://www.getapp.nl/software/102533/hubspot-crm

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> Bespaar waardevolle verkooptijd met HubSpot CRM, dat zorgt voor alle kleine details van het opnemen van telefoongesprekken, het vastleggen van e-mails en het beheren van gegevens.
> 
> Oordeel: score van **4.5/5** door 4484 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**.

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## Snelle statistieken en scores

| Metriek | Score | Details |
| **In totaal** | **4.5/5** | 4484 Reviews |
| Gebruiksgemak | 4.4/5 | Gebaseerd op alle reviews |
| Klantenondersteuning | 4.4/5 | Gebaseerd op alle reviews |
| Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews |
| Functies | 4.4/5 | Gebaseerd op alle reviews |
| Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) |

## Over de leverancier

- **Bedrijf**: HubSpot
- **Locatie**: Cambridge, VS
- **Opgericht**: 2012

## Commerciële context

- **Beginprijs**: US$ 20,00
- **Prijsmodel**:  (Gratis versie beschikbaar)
- **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementatie en platforms**: Cloud, SaaS, Web, Android (mobiel), iPhone (mobiel), iPad (mobiel)
- **Ondersteunde talen**: Duits, Engels, Frans, Japans, Portugees, Spaans
- **Beschikbare landen**: Australië, België, Brazilië, Canada, China, Denemarken, Duitsland, Filipijnen, Finland, Frankrijk, Hongkong SAR van China, Ierland, India, Japan, Maleisië, Mexico, Nederland, Nieuw-Zeeland, Noorwegen, Oostenrijk en 6 meer

## Functies

- AI Copilot
- AI Text Generation
- API
- Aanpasbare rapporten
- Aanpasbare sjablonen
- Aanpasbare velden
- Activiteiten volgen
- Activiteitendashboard
- Adaptief leren
- Analyse van verkooptrends
- Autonomous Task Execution
- Batchverwerking
- Beheer van externe verkoop
- Beheer van verkooppipeline
- Bestandsbeheer
- Bestemmingspagina's en webformulieren
- Bewaking
- Bewaking van sociale media
- Breadth of Partner Applications
- CRM

## Integraties (195 in totaal)

- 123FormBuilder
- AWeber
- Accelo
- Act\!
- ActiveCampaign
- ActiveDEMAND
- AdRoll
- Aircall
- AllClients
- AnyMeeting
- Apollo.io
- Asana
- AskNicely
- Atomic AI
- Attribution

... en 180 meer integraties

## Ondersteuningsopties

- E-mail/helpdesk
- Veelgestelde vragen/forum
- Kennisbank
- Telefonische ondersteuning
- 24/7 (contact met medewerker)
- Chatten

## Categorie

- [Lead management software](https://www.getapp.nl/directory/339/lead-management/software)

## Gerelateerde categorieën

- [CRM-software](https://www.getapp.nl/directory/230/crm/software)
- [Online CRM-software](https://www.getapp.nl/directory/232/online-crm/software)
- [Lead management software](https://www.getapp.nl/directory/339/lead-management/software)
- [Voorspellende lead scoring software](https://www.getapp.nl/directory/678/predictive-lead-scoring/software)
- [CRM voor de bouw](https://www.getapp.nl/directory/759/construction-crm/software)

## Alternatieven

1. [Salesforce Sales Cloud](https://www.getapp.nl/software/90378/salesforce) — 4.4/5 (18808 reviews)
2. [Zoho CRM](https://www.getapp.nl/software/9908/zoho-crm) — 4.3/5 (6996 reviews)
3. [Bigin by Zoho CRM](https://www.getapp.nl/software/142099/bigin-by-zoho-crm) — 4.7/5 (744 reviews)
4. [eWay-CRM](https://www.getapp.nl/software/106997/eway-crm) — 4.5/5 (825 reviews)
5. [Dynamics 365](https://www.getapp.nl/software/90844/dynamics-365) — 4.4/5 (5851 reviews)

## Reviews

### "Great product easy to start" — 4.0/5

> **Willem** | *30 januari 2026* | Computersoftware | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days
> 
> **Minpunten**: I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive
> 
> Overall it is awesome. The product is one of the better crms which is working straight out of the box.

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### "A comprehensive all-in-one platform that brings your customer tools together" — 4.0/5

> **Geverifieerde reviewer** | *17 april 2026* | Informatietechnologie en -diensten | Aanbevelingsscore: 8.0/10
> 
> **Pluspunten**: The all-in-one nature of HubSpot is its strongest selling point. Having CRM, marketing automation, and customer service tools integrated into a single platform means your data stays connected - contact records, campaign interactions, and support history are all visible in one place, creating a much more coherent view of the customer journey. The marketing automation features are particularly well built, making it straightforward to set up email campaigns and nurture workflows without needing a dedicated technical resource.
> 
> **Minpunten**: Value for money is a genuine concern with HubSpot. The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying. For smaller teams or businesses with tighter budgets, it can be hard to justify. Some of the deeper functionality also comes with a notable learning curve, and getting the most out of the platform requires a real time investment in setup and onboarding.
> 
> We use HubSpot across CRM, marketing automation, and customer service, and the biggest advantage is having all of those functions living under one roof. Rather than juggling multiple disconnected tools, everything from contact management to email campaigns to support tickets is centralised in one place. It's a powerful platform, but the cost and complexity are worth factoring in before committing.

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### "Easy to Buy, Impossible to Downsize" — 2.0/5

> **Charles** | *3 februari 2026* | Informatietechnologie en -diensten | Aanbevelingsscore: 3.0/10
> 
> **Pluspunten**: Easy to adjust CRM with comprehensive features - powerful on the pipeline management of deals. Collaborative approach and adapatable Dashboards
> 
> **Minpunten**: HubSpot started with a solid value proposition, but over time it has become a masterclass in aggressive upselling and toxic pricing practices.&#10;&#10;We invested a lot of time implementing the product, only to be constantly pushed to upgrade features we don’t need and don’t use. The final straw was a seat management issue that feels completely unacceptable for a modern SaaS in 2026.&#10;&#10;After changing some users on our plan, we were automatically pushed to a higher seat tier. When we tried to return to 6 seats: which is exactly what we need for our 6 sales reps. we were told in writing by our CSM that it was impossible. Why? Because our contract allows us to add seats, but not remove them until contract expiration… in late 2027.&#10;&#10;Locking customers into unused seats for years is not “customer success,” it’s customer captivity. This kind of rigid, one-way pricing model belongs to another era.&#10;&#10;We recently tested Attio and realized something important: we don’t need half of HubSpot’s bloated feature set that we’re paying for anyway. Simpler tools with transparent pricing are catching up fast.&#10;&#10;In short: HubSpot starts as a good value proposition, then monetizes by pushing relentless upsells and trapping customers in inflexible contracts. After this experience, I even sold my HubSpot shares. I don’t believe this sales culture is ROI-positive in the long run.&#10;&#10;Disappointing evolution for what used to be a promising product.

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### "Go-To CRM for Marketing Success" — 5.0/5

> **Christian** | *3 juni 2026* | Informatietechnologie en -diensten | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: I appreciated HubSpot's user-friendly design, powerful automation workflows, robust reporting, and seamless alignment between marketing and sales teams. It provided a single source of truth for customer data while remaining flexible enough to support growing business needs.
> 
> **Minpunten**: The platform's breadth of features can make it feel complex at times, especially for users who are new to CRM systems. The good thing is they have HubSpot Academy, and you can learn very quickly how to navigate and use the tools.
> 
> My overall experience with HubSpot CRM has been very positive. I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management, and campaign execution. The platform is intuitive, scalable, and gives teams the tools they need to manage and optimize their marketing efforts effectively.

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### "Straightforward, Reliable CRM That Just Works" — 5.0/5

> **Khyan** | *20 februari 2026* | Financiële dienstverlening | Aanbevelingsscore: 8.0/10
> 
> **Pluspunten**: What I liked most about HubSpot CRM is how easy it is to use. Everything’s laid out clearly, from managing leads to tracking sales activity, so there’s no faffing about. I also appreciated how it keeps the whole team on the same page – everyone can see what’s happening with clients, which saves a lot of back-and-forth emails or messages. The interface is clean, simple, and just makes sense, which makes it way easier to actually use day-to-day.
> 
> **Minpunten**: The thing I liked least isn’t really HubSpot’s fault, but at the moment, some of the other programs we use aren’t fully linked up with it yet. It means a bit of double-handling here and there until the integrations are sorted. Other than that, HubSpot itself works pretty smoothly.
> 
> Overall, using HubSpot CRM has been really positive. It’s reliable, easy to navigate, and keeps everything in one place, which makes managing leads and sales a lot less stressful. The interface is clean and intuitive, so getting the hang of it was quick, even for the team members who aren’t super tech-savvy. Collaboration is smooth, everyone knows what’s happening with clients, and tracking activity is simple. Support has been helpful when needed, and the system just feels like it works without unnecessary fuss. For day-to-day CRM needs, it’s been a solid, no-nonsense tool.

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