---
description: Gedetailleerde beoordelingen over Google Ads: functies, prijzen, gebruiksgemak en scores. Met een duidelijk overzicht van de plus- en minpunten. Vergelijk Google Ads met soortgelijke producten.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Ads reviews, prijzen en scores | GetApp Nederland 2026
---

Breadcrumb: [Startpagina](/) > [Campagne management software](/directory/304/campaign-management/software) > [Google Ads](/software/101257/google-ads)

# Google Ads

Canonical: https://www.getapp.nl/software/101257/google-ads

Pagina: 1 / 42\
Volgende: [Volgende pagina](https://www.getapp.nl/software/101257/google-ads?page=2)

> Met Google AdWords kun je advertenties creëren die worden weergegeven in de zoekresultaten van Google voor bepaalde zoekwoorden in bepaalde regio's, waardoor er meer gekwalificeerd verkeer naar je website wordt gestuurd.
> 
> Oordeel: score van **4.4/5** door 1014 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**.

-----

## Snelle statistieken en scores

| Metriek | Score | Details |
| **In totaal** | **4.4/5** | 1014 Reviews |
| Gebruiksgemak | 4.0/5 | Gebaseerd op alle reviews |
| Klantenondersteuning | 3.9/5 | Gebaseerd op alle reviews |
| Prijs-kwaliteitverhouding | 4.2/5 | Gebaseerd op alle reviews |
| Functies | 4.4/5 | Gebaseerd op alle reviews |
| Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) |

## Over de leverancier

- **Bedrijf**: Google

## Commerciële context

- **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementatie en platforms**: Cloud, SaaS, Web, Android (mobiel)
- **Ondersteunde talen**: Arabisch, Chinees, Deens, Duits, Engels, Fins, Frans, Hebreeuws, Hongaars, Iers, Indonesisch, Italiaans, Japans, Koreaans, Nederlands, Noors, Oekraïens, Pools, Portugees, Russisch, Spaans, Thai, Tsjechisch, Turks, Zweeds
- **Beschikbare landen**: Australië, Brazilië, Canada, Duitsland, India, Japan, Mexico, Verenigd Koninkrijk, Verenigde Staten

## Functies

- API
- Activiteitendashboard
- Bewaking
- Campagneanalytics
- Campagnebeheer
- Campagneplanning
- Campagnesegmentering
- Engagement tracking
- For PPC Campaigns
- Geotargeting
- Kanaalbeheer
- Leads genereren
- Meerdere campagnes
- ROI Tracking
- Reclamebeheer
- Third-Party Integrations
- Waarschuwingen/Meldingen

## Integraties (2 in totaal)

- Google Analytics 360
- WordPress

## Ondersteuningsopties

- E-mail/helpdesk
- Veelgestelde vragen/forum
- Kennisbank
- Telefonische ondersteuning

## Categorie

- [Campagne management software](https://www.getapp.nl/directory/304/campaign-management/software)

## Gerelateerde categorieën

- [Campagne management software](https://www.getapp.nl/directory/304/campaign-management/software)
- [PPC-software](https://www.getapp.nl/directory/985/ppc/software)

## Alternatieven

1. [HubSpot Marketing Hub](https://www.getapp.nl/software/20444/hubspot-marketing) — 4.5/5 (6251 reviews)
2. [Instagram](https://www.getapp.nl/software/107131/instagram) — 4.7/5 (5208 reviews)
3. [Wix](https://www.getapp.nl/software/90955/wix) — 4.4/5 (10761 reviews)
4. [MailerLite](https://www.getapp.nl/software/10156/mailerlite) — 4.7/5 (2322 reviews)
5. [Brevo](https://www.getapp.nl/software/91466/brevo) — 4.6/5 (3512 reviews)

## Reviews

### "Google Ads - the automated ad manager for websites" — 5.0/5

> **Tibor** | *14 oktober 2022* | Entertainment | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: Aside being free the best part is Google finds the targeted audiences for your website according to what kind of ads you have on your website or what kind of products or services you provide. They filter the visitors by age groups and preferences. Google Ads also has an easy to use dashboard that can generate different reports about your ad performances.
> 
> **Minpunten**: It is a web based application controlled by Google therefore does not allow you to customize it or manage it on your own, for any technical issues you also had to work with Google to resolve which can be more time consuming vs doing it on your own.

-----

### "Google Ads: An Global Ads service tonreach potential Clients." — 5.0/5

> **Samuel** | *23 juni 2024* | Internet | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: You can reach innumerable number of internet users.&#10;&#10;Target based advertising service&#10;&#10;Affordable &#10;&#10;Ease of setup&#10;&#10;Good pay rate for developers &#10;&#10;The results are measureable and traceable.
> 
> **Minpunten**: Might be too technical to hide your Google Ads key in the environment variable if you're integrating Google ads on your website as a developer, therefore exposing the Google Ads ID.&#10;&#10;Might be more expensive compared to other Ads Services.&#10;&#10;Google may not approve Adsense on your web app due to many reasons.
> 
> Google Ads makes us reach potential Clients.&#10;&#10;Analytics are provided as we run the Ads Service, both as an Advertiser and a Developer / Publisher.

-----

### "Still the best at search marketing, with some flaws" — 3.0/5

> **Shawn** | *18 februari 2025* | Marketing en reclame | Aanbevelingsscore: 7.0/10
> 
> **Pluspunten**: Search campaigns are effective at reaching customers at the precise moment they are looking for services.
> 
> **Minpunten**: Display, video, and Performance Max campaigns all drive low-quality traffic. Google Ads pushes advertisers to use these formats.
> 
> I've been working in Google Ads for over 16 years, and I've seen a lot of changes to the platform. It's still an effective platform to reach customers, but it's become a lot harder to do so over the years.

-----

### "A must have for every business" — 5.0/5

> **Christine** | *8 juni 2021* | Gezondheid, wellness en fitness | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive. &#10;The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier.&#10;Real time tracking has also been made easier. &#10;Customers and clients can easily find our products online.
> 
> **Minpunten**: The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads. &#10;It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results.
> 
> So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable.

-----

### "Google ads Review from a Google ads expert" — 5.0/5

> **Princewill** | *6 april 2022* | Detailhandel | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: Easy to set up &#10;Simple and advanced features. &#10;It's also accessible with an android app  &#10;Can run search, video, and display campaigns &#10;Can integrate with other Google tools such as analytics and data studio
> 
> **Minpunten**: Not much but to get the most out of it, it's highly recommended you take the Google ads training and certifications courses that are available for free to get the most use out of it.
> 
> I've been using it for over 7 years and I've been able to help several businesses generate over $5m in revenue. I've used it to run search, display, and video ads. It has a ton of features and superb analytics

-----

Pagina: 1 / 42\
Volgende: [Volgende pagina](https://www.getapp.nl/software/101257/google-ads?page=2)

## Links

- [Bekijk op GetApp](https://www.getapp.nl/software/101257/google-ads)

## Deze pagina is beschikbaar in de volgende talen

| Locatie | URL |
| de | <https://www.getapp.de/software/101257/google-ads> |
| de-AT | <https://www.getapp.at/software/101257/google-ads> |
| en | <https://www.getapp.com/marketing-software/a/google-ads/> |
| en-AE | <https://www.getapp.ae/software/101257/google-ads> |
| en-AU | <https://www.getapp.com.au/software/101257/google-ads> |
| en-CA | <https://www.getapp.ca/software/101257/google-ads> |
| en-GB | <https://www.getapp.co.uk/software/101257/google-ads> |
| en-IE | <https://www.getapp.ie/software/101257/google-ads> |
| en-NZ | <https://www.getapp.co.nz/software/101257/google-ads> |
| en-SG | <https://www.getapp.sg/software/101257/google-ads> |
| en-ZA | <https://www.getapp.za.com/software/101257/google-ads> |
| es | <https://www.getapp.es/software/101257/google-ads> |
| es-CL | <https://www.getapp.cl/software/101257/google-ads> |
| es-CO | <https://www.getapp.com.co/software/101257/google-ads> |
| es-MX | <https://www.getapp.com.mx/software/101257/google-ads> |
| fr | <https://www.getapp.fr/software/101257/google-ads> |
| fr-BE | <https://fr.getapp.be/software/101257/google-ads> |
| fr-CA | <https://fr.getapp.ca/software/101257/google-ads> |
| nl | <https://www.getapp.nl/software/101257/google-ads> |
| nl-BE | <https://www.getapp.be/software/101257/google-ads> |
| pt | <https://www.getapp.com.br/software/101257/google-ads> |
| pt-PT | <https://www.getapp.pt/software/101257/google-ads> |

-----

## Gestructureerde gegevens

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Nederland","address":{"@type":"PostalAddress","addressLocality":"Amsterdam","addressRegion":"NH","postalCode":"1101","streetAddress":"De Entree 79 1101 BH Amsterdam Nederland"},"description":"Beoordeel, vergelijk en evalueer software voor het kleinbedrijf. GetApp Nederland biedt software, SaaS- en cloudapps, onafhankelijke evaluaties en reviews.","email":"info@getapp.nl","url":"https://www.getapp.nl/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.nl/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Google Ads","description":"Google AdWords is een SEM-tool (search engine marketing) die wordt gebruikt voor het beheren van advertentiecampagnes op basis van PPC (pay per click, betalen per klik) die worden gehost door Google. Via de online software kun je een Google-advertentie creëren met de door jou gekozen bedrijfsgegevens, zoals zoekwoorden, advertentietekst, kaart, telefoonnummer en bedrijfsuren, of met gewoon wat tekst en een link.\n\nJe kunt beslissen welke zoekwoorden het verschijnen van je advertentie activeren, met behulp van het Google-biedsysteem voor zoekwoorden om hoger in zoekresultaten voor populaire zoekwoorden te verschijnen. Vervolgens definieer je een dagbudget dat alleen wordt verbruikt als iemand op je advertentie klikt of je telefoonnummer belt. Je kunt ook betalen per vertoning (het aantal keren dat je advertentie wordt weergegeven) of per acquisitie (conversies op je site).\n\nJe kunt een eenvoudige advertentiecampagne uitvoeren of geavanceerde functionaliteiten gebruiken om een uitgebreidere campagne op te zetten. Je kunt ervoor kiezen om je advertenties weer te geven op Google en het Google Netwerk, dat bestaat uit Google-sites zoals Maps en Shopping, evenals YouTube, Blogger en Gmail. Je kun je advertenties ook weergeven op websites die je doelgroep bezoekt, op specifieke locaties en voor specifieke doelgroepen.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1b716914-ab4e-47af-93e6-90786b197426.png","url":"https://www.getapp.nl/software/101257/google-ads","@type":"SoftwareApplication","@id":"https://www.getapp.nl/software/101257/google-ads#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.nl/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":1014,"ratingValue":4.4},"operatingSystem":"Cloud, Android"},{"@type":"BreadcrumbList","@id":"https://www.getapp.nl/software/101257/google-ads#breadcrumblist","itemListElement":[{"name":"Startpagina","position":1,"item":"/","@type":"ListItem"},{"name":"Campagne management software","position":2,"item":"/directory/304/campaign-management/software","@type":"ListItem"},{"name":"Google Ads","position":3,"item":"/software/101257/google-ads","@type":"ListItem"}]}]}
</script>
