Selligent MC

Selligent MC

Omnichannel marketing solution fusing insight & engagement

4.5/5 (13 review)

Selligent MC - Overzicht

Selligent Marketing Cloud is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Selligent Marketing Cloud equips users with the tools to help convert website visitors into customers and sales.

With tools to engage customers via content across various platforms including email, SMS, mobile apps, social platforms, website, print, and customer care, Selligent allows businesses to target customers in the most effective way by analyzing and interpreting user behavior to create tailored content. Universal consumer profiles are assembled by extracting data from all platforms and cross-channel communications, eliminating the need to manually input data from different sources, and Selligent’s open API allows for integration with multiple data sources.

Utilizing the user-specific universal data, businesses can create personalized content relevant to each customer's current context. Data-driven content and workflows can be created using Selligent Marketing Cloud content tools with features including personalized website journeys, complex logic, automated content assembly, event triggered actions, communication follow-ups, and much more.

Marketing campaigns can be created and launched across multiple channels at once, with cross-channel opportunity management and multi-touch communication streams. Campaigns can be managed from one central interface and content can be scheduled, A/B tested, analyzed, and optimized with the assistance of business intelligence, in-depth reports and analytics.

Prijzen

Vanaf
N/A
Prijsopties
Gratis proef
Prijs-kwaliteitverhouding

Apparaten

Bedrijfsgrootte

K
M
L

Markten

Canada, Europa, Duitsland, Verenigd Koninkrijk, Verenigde Staten van Amerika

Ondersteunde talen

Nederlands, Engels, Frans, Duits, Italiaans, Spaans

Selligent MC reviews

Totaalscore
4.5/5
92% positieve reviews
8
Uitstekend
4
Zeer goed
1
Gemiddeld
0
Slecht
0
Erg slecht
Anja S.
Vertalen met Google

It is a very powerful tool with numerous features

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 16-8-2017
Bron van de reviewer: Capterra

Pluspunten

It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent).

Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good:

- Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards.
- A/B tests can easily be set up.
- Setting up and targeting user segments is also quite straight forward.
- We set up & now use the SMS interface which also works without any issues.

- We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

Minpunten

We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance.

We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

Scoreverdeling

Gebruiksgemak
Klantenondersteuning

Nicola A.
Vertalen met Google

One-Stop-Shop for CRM Campaign/Program Management

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 3-8-2017
Bron van de reviewer: Capterra

Pluspunten

Complete campaign and CRM data management with limited need to involve IT.

Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.

Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.

Efficiency in campaign execution with templates and multiplicative work flows.

Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts.

Open Time Personalization with LiveContent allows for very cool functionality within email templates.

Minpunten

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling

10.0/10
Jan B.
Vertalen met Google

Flexible data model + open API can handle even the craziest campaign scenarios

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 28-8-2017
Bron van de reviewer: Capterra

Pluspunten

- intuitive GUI that is easy to handle by marketing people
- powerful A/B/C/D ... testing
- great concept of Action List that trigger and control complicated scenarios
- flexible data model and powerful rest api for data integration
- SQL console for those whose who want to understand what happens under the bonnet
- email delivery speed on GRID infrastructure

Minpunten

- not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment.
- very detailed privilege tree, requires some time to master

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Laura F.
Vertalen met Google

Excellent Product and Relationship Management

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 28-7-2017
Bron van de reviewer: Capterra

Pluspunten

It seems that nearly anything we dream up, this software can accomplish. Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat.

Minpunten

Under the weight of our daily work and large file size, the user interface and some processes are prone to occasional lag. When this occurs, we are able to work with support to clean things up and restore to normal speed very quickly.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Matt R.
Vertalen met Google

Efficient, Scalable Email Delivery Solution

Dagelijks 2+ jaar lang gebruikt
Beoordeeld op 3-8-2017
Bron van de reviewer: Capterra

Pluspunten

Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails. Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.

Minpunten

The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.

Scoreverdeling

Prijs-kwaliteitverhouding
Gebruiksgemak
Klantenondersteuning

Waarschijnlijkheid van aanbeveling

8.0/10

Prijzen van Selligent MC

Vanaf
N/A
Prijsopties
Gratis proef
Prijs-kwaliteitverhouding

Contact Selligent for pricing information.

Selligent MC - Functies

  • A/B-tests
  • API
  • Aanpasbare sjablonen
  • Activiteitendashboard
  • Beheer van e-mailmarketing
  • Campagneanalyse
  • Campagnebehee
  • Contentbeheer
  • Drag & Drop-interface
  • Gegevens importeren en exporteren
  • Integratie van sociale media
  • Marketing via meerdere kanalen
  • Marketing via sociale netwerken
  • Rapportage en statistieken

  • Aanpasbare branding
  • Automatische meldingen
  • Bewaking
  • Engagementanalyses
  • Integratie van derden
  • Realtime analyse

Aanvullende informatie voor Selligent MC

Voornaamste functies van Selligent MC

  • A/B testing
  • API
  • API availability
  • Activity dashboard
  • Activity logging
  • Application integration
  • Behavior tracking
  • Business intelligence
  • Business process control
  • CRM integration
  • Campaign management
  • Campaign planning
  • Campaign segmentation
  • Click-through tracking
  • Contact database
  • Content management
  • Conversion optimization tools
  • Customer experience management
  • Customer segmentation
  • Customizable templates
  • Dashboard creation
  • Data extraction
  • Data storage management
  • Drag & drop interface
  • Email distribution
  • Email marketing
  • Email tracking
  • Event triggered actions
  • Multi-campaign
  • Multi-channel distribution
  • Multi-channel marketing
  • Performance reports
  • Permission management
  • Real time data
  • Real time reporting
  • Real time updates
  • Role-based permissions
  • Rules based algorithms
  • SMS marketing
  • Self service portal
  • Social network marketing
  • Visitor targeting
  • Workflow management

Pluspunten

  • Selligent Marketing Cloud open API architecture allows users to integrate with other external applications and synchronize data across platforms.

  • Customizable dashboards provide users with a quick overview of the most import data and reporting for the business. Any number of chosen reports can be pinned to the dashboard and dashboards can be customized for each user or role.

  • Users can carry out A/B split and multi-variate testing for every step of the customer journey for insight into how each approach is performing and allows businesses to instantly optimize the user experience.

  • Comprehensive reporting and analytics provide insight into how marketing campaigns are performing and how customers are engaging with the brand. The business intelligence suite provides deep visual analytics and allows users to discover untapped value segments.

  • Users can create content such as communication streams, lifecycle campaigns, and omnichannel communication which can be saved as templates to ensure brand consistency. Strict permission controls can be added to the template library to control who can access and modify content.

  • Selligent MC - Veelgestelde vragen

    Hieronder zie je enkele veelgestelde vragen over Selligent MC.

    V. Welke prijsmodellen heeft Selligent MC te bieden?

    Selligent MC kent de volgende prijsmodellen:

    Gratis proef: Beschikbaar

    Contact Selligent for pricing information.

    V. Wat zijn de voornaamste functies van Selligent MC?

    Selligent MC biedt de volgende functies:

    • A/B testing
    • API
    • API availability
    • Activity dashboard
    • Activity logging
    • Application integration
    • Behavior tracking
    • Business intelligence
    • Business process control
    • CRM integration
    • Campaign management
    • Campaign planning
    • Campaign segmentation
    • Click-through tracking
    • Contact database
    • Content management
    • Conversion optimization tools
    • Customer experience management
    • Customer segmentation
    • Customizable templates
    • Dashboard creation
    • Data extraction
    • Data storage management
    • Drag & drop interface
    • Email distribution
    • Email marketing
    • Email tracking
    • Event triggered actions
    • Multi-campaign
    • Multi-channel distribution
    • Multi-channel marketing
    • Performance reports
    • Permission management
    • Real time data
    • Real time reporting
    • Real time updates
    • Role-based permissions
    • Rules based algorithms
    • SMS marketing
    • Self service portal
    • Social network marketing
    • Visitor targeting
    • Workflow management

    V. Wat zijn de typische gebruikers van Selligent MC?

    Selligent MC heeft de volgende typische klanten:

    Freelancers, Grote ondernemingen, Middelgroot bedrijf, Non-profit, Klein bedrijf

    V. Welke talen worden door Selligent MC ondersteund?

    Selligent MC ondersteunt de volgende talen:

    Nederlands, Engels, Frans, Duits, Italiaans, Spaans

    V. Welke prijsmodellen heeft Selligent MC te bieden?

    We hebben geen informatie over prijsmodellen van Selligent MC

    V. Biedt Selligent MC ondersteuning voor mobiele apparaten?

    We hebben geen informatie over apparaten die door Selligent MC worden ondersteund

    V. Met welke andere apps kan Selligent MC worden geïntegreerd?

    Selligent MC kan worden geïntegreerd met de volgende toepassingen:

    LoginRadius, Qualifio, Skedify, Tatango

    V. Welke mate van ondersteuning heeft Selligent MC te bieden?

    Selligent MC biedt de volgende ondersteuningsopties:

    Veelgestelde vragen, Kennisbank, Online ondersteuning, Telefonische ondersteuning, Video-instructies