Marketo Engage reviews

I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation

The learning curve is complex especially to people new to marketing.

I love how user-friendly Marketo Engage is. It has helped me to automate my marketing campaigns and effectively nurture leads.

The reporting features could be more robust. I would like to see more advanced analytics and reporting capabilities in the future.

I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics

The only issue is the delay in responsiveness from the customer support at times.

Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

Optimizing marketing campaigns within Marketo Engage may require significant time,

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.

Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards.

Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well.

Marketo Engage has effective capabilities.
I like the friendliness of Marketo Engage.

I do not dislike Marketo Engage at all.
Marketo Engage is super amazing.

It makes content management easy
Has amazing content delivery features

No issues as Marketo Engage has been amazing.

1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

Handling the software may require several times to learn.

I like the advantages it gives in marketing activities automation such as email configuration, newsletter creation, leads generation and tracking

Integration of the tool in standard working environment could be easier, there are several most advanced tools with overlapping areas of functionality which could be used

The customization options and automation features are game-changers.

The learning curve is steep, and the interface can be overwhelming at first.

You can manage multiple tasks/campaigns in one go

Over complicated. It took me a long time to be confident using the system

Marketo Engage offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes.

Marketo Engage can be complex, especially for new users or organizations without prior experience with marketing automation platforms.

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

The feature that has had the most impact on my business is the ability to send automated emails personalized for each customer. The product is very easy to use, and I was able to integrate it with my existing business processes very easily.

The Marketo Engage product is amazing and has a lot of features that can be difficult to use. However, with the help of their amazing customer service, I were able to overcome any obstacle and make Marketo Engage work for my business.

The reason why I referred the application as an ultimate platform is that it gathers all information about your digital marketing campaigns emails, online forms, marketing material etc. at a single place. It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything. In this, one can build a variety of things like email templates, landing pages, etc. It supports multi-touch campaigns and multichannel. It is broad and very useful for CRM Integration and most importantly Analytics. It increases efficiency in a variety of ways (like the ability to create a tokenized template) as well as its Lead management process is also brilliant!! Its capabilities are very vast, Comprehensive campaigns capabilities are one of them.

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them. Most importantly it is not within the range of all types of people, as its rates are little bit higher. Its interface should be improved for new users as well as some software bugs should also be fixed regarding auto-saving. It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough. But at last, I want to say that the major issue with it, is regarding its speed of loading the application which needs a lot of improvement