Salesforce Marketing Cloud Account Engagement

4,1 (650)
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Salesforce B2B-marketing automation voor marketing en verkoop

Totaalscore

4,1 /5
(650)
Prijs-kwaliteitverhouding
3,8/5
Functies
4,0/5
Gebruiksgemak
3,8/5
Klantenondersteuning
3,9/5
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650 reviews

Kate
Kate
Totaalscore
  • Sector: Financiële dienstverlening
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Pardot delivers on promises

Beoordeeld op 29-9-2020

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pluspunten

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Minpunten

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Overwogen alternatieven

ActiveCampaign en Marketo Engage

Redenen om voor Salesforce Marketing Cloud Account Engagement te kiezen

Greater functionality and alignment with Salesforce

Overgestapt van

ActiveCampaign

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

Alignment with Salesforce
Muhammad Daud
Muhammad Daud
Totaalscore
  • Sector: Financiële dienstverlening
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Boosting a business with Pardot

Beoordeeld op 19-7-2022

Overall, I found Pardot great support for our business and it is helping us grow the leads with...

Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.

Pluspunten

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Minpunten

Pardot is quite expensive and really advance to manage.

Overwogen alternatieven

Keap en Mailchimp

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.
Saul
Totaalscore
  • Sector: Verzekeringen
  • Bedrijfsgrootte: 501-1.000 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 2.0 /10

Poor customer support. Uphill integration.

Beoordeeld op 2-6-2023

Pluspunten

It is a tool with a great potential for lead management and cross selling actions.

Minpunten

Integration with systems and importing data bases is basically impossible, even with IT support. Salesforce Sales is part of the struggle.

Geverifieerde reviewer
Totaalscore
  • Sector: Management non-profit organisaties
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Pardot Helps us Treat Each Donor as an Individual

Beoordeeld op 7-12-2019

Before, we were treating email like it was direct mail. Just send out a high enough quantity and...

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Pluspunten

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Minpunten

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Redenen om voor Salesforce Marketing Cloud Account Engagement te kiezen

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
MD Masoom
MD Masoom
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 501-1.000 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Great Marketing Automation platform

Beoordeeld op 27-7-2019

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send...

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Pluspunten

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Minpunten

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Overwogen alternatieven

Zoho CRM

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

I choose Pardot over Zoho because of its amazing customer support.
Geverifieerde reviewer
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 2.0 /10

Not the easiest to implement or maintain for startups, not worth the high cost

Beoordeeld op 9-8-2022

Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be...

Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost.

Pluspunten

Form handlers, automation/workflow builder, not much else.

Minpunten

The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall.

Overwogen alternatieven

HubSpot Marketing Hub

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

Because we were sold on the premise that Salesforce and Pardot are essentially one system, which would be easier for a small startup like us to implement and maintain.
Charu
Charu
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Power-packed Marketing Automation Tool

Beoordeeld op 4-4-2020

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful...

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Pluspunten

We get real time activity updates of our prospects from the lead deck functionality

Awesome customer support

Ease of usage, is highly customisable

As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Minpunten

I would say the makers of this product are a little money minded.

A lot of functionalities are only available for the PRO users like API access and A/B testing

Also, not many integrations are possible using this product

Zhivko
Zhivko
Totaalscore
  • Sector: Gezondheid, wellness en fitness
  • Bedrijfsgrootte: 201-500 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 2.0 /10

Any other tool is probably better

Beoordeeld op 30-8-2019

Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect...

Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof.

Pluspunten

It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it.

Minpunten

It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

Overwogen alternatieven

HubSpot Marketing Hub

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

Because of its integration with Salesforce but later we found out that other products integrate just as well.
Alex
Alex
Totaalscore
  • Sector: Verzekeringen
  • Bedrijfsgrootte: 501-1.000 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 5.0 /10

Pardot For One Year

Beoordeeld op 22-11-2019

I did not have a overall good experience with Pardot. I've used HubSpot, Pardot, and Marketing...

I did not have a overall good experience with Pardot. I've used HubSpot, Pardot, and Marketing Cloud and I would have to say that HubSpot is a better choice.

Pluspunten

The integration with Salesforce and the options included are very helpful.

Minpunten

Creating a landing page in Pardot is a nightmare. You must know coding and Pardot makes it very complicated from start to finish. The form creation is also very difficult to create and hectic to embed.

Kelly Michael
Kelly Michael
Totaalscore
  • Sector: Telecommunicatie
  • Bedrijfsgrootte: 11-50 werknemers
  • Wekelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

All-In-One Enterprise-Level Marketing Platform

Beoordeeld op 11-11-2020

We have enjoyed a centralized and more integration-friendly marketing automation platform.

We have enjoyed a centralized and more integration-friendly marketing automation platform.

Pluspunten

Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation.

Minpunten

Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software.

Saurabh
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 201-500 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

The best Marketing Automation tool out there!

Beoordeeld op 25-7-2020

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pluspunten

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Minpunten

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Overwogen alternatieven

HubSpot Marketing Hub en Mailchimp

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
Amadou
Totaalscore
  • Sector: Internet
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

My review Salesforce Marketing Cloud Account Engagement

Beoordeeld op 29-5-2023

A great email marketing software to use to make email sales

A great email marketing software to use to make email sales

Pluspunten

We use this software for email marketing. Thanks to this software we make more sales by e-mail

Minpunten

Our emails are sent without worry everything is to the standard really

Nirob
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 2-10 werknemers
  • Wekelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Marketing success with Salesforce Marketing Cloud Account Engagement

Beoordeeld op 10-3-2023

At last I want to say really this software help me lot in my profession. I recommend everyone to...

At last I want to say really this software help me lot in my profession. I recommend everyone to use this software to improve their ability.

Pluspunten

In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management. I can easily manage my contacts and needs. Email Distribution features is so good for me. It helps me very lot. Overall I can easily say anyone can grow their business by Salesforce Marketing Cloud Account Engagement.

Minpunten

Not so many cons about this softwarebut this software price is high. So I request the management team to decrease the price and develop this software and make it very useful.

Shaishav
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 11-50 werknemers
  • Maandelijks Gratis proef lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

CRM like no other!

Beoordeeld op 12-6-2023

The platform's capabilities has increased productivity by organising, tracking, storing and...

The platform's capabilities has increased productivity by organising, tracking, storing and conveniently accessing crucial client information and also helping with targeted marketing campaigns.

Pluspunten

- The tool is feature rich and comprehensive. It is also more useful in terms of features than any other CRMs I've used- Also suitable for smaller businesses like us- Good customisation options

Minpunten

- Limited free features and the paid is slightly on the premium side - Needs some getting used to for beginners

Chiara
Totaalscore
  • Sector: Kunst en nijverheid
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Maandelijks Gratis proef lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

It made my work easier

Beoordeeld op 29-8-2023

It made my life easier with my job because before I had to use Siebel which is a very complicated...

It made my life easier with my job because before I had to use Siebel which is a very complicated software.

Pluspunten

Very intuitive pages, I used it to do gas contracts on the phone so I had to be very quick in filling the forms. It suggested me what to write and I could be successful with the client contract.

Minpunten

It’s very simple and easy to use so it suits for jobs like customer care.

Geverifieerde reviewer
Totaalscore
  • Sector: Bouw
  • Bedrijfsgrootte: 501-1.000 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

cloud app

Beoordeeld op 14-2-2023

Pluspunten

this program is very useful for companies that use Salesforce and becomes this company with cloud data sales to review with analyze data

Minpunten

this app is very important for companies of sales to show data to their customer and I know this app with any concern about it like no issue system with it

Vinit
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 201-500 werknemers
  • Wekelijks Gratis proef lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

effective client engagement is made possible by a complete marketing automation application.

Beoordeeld op 28-2-2023

The platform gives companies the tools they need to build highly personalised and customised...

The platform gives companies the tools they need to build highly personalised and customised customer experiences, even though it can be complicated and requires a learning curve.

Pluspunten

The platform's account interaction features stand out because they give companies the resources they need to forge enduring connections with their clients.

Minpunten

In general, the account interaction features of Salesforce Marketing Cloud are an effective tool for companies seeking to increase customer involvement and forge closer ties with their audience.

Erik
Erik
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 1.001-5.000 werknemers
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Pardot - A Simple Marketing Automation Platform by Salesforce

Beoordeeld op 16-7-2021

Overall, Pardot has been a great tool for running segmentations, building lists, and crafting...

Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip programs for our prospective clients.

Pluspunten

One of the best thing about Pardot is the bi-directional communication between the Pardot platform and our Salesforce CRM. I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM. Conversely, Pardot allows me to segment specific prospects based of the criteria I specify—allowing me to create segmented lists that can be leveraged in list email sends or be part of an Engagement Studio program (Drip Campaign).

Minpunten

I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that creating a landing page and dealing with the code is very confusing. I often leverage an internal development resource to assist me when creating a Pardot landing page.

Nik
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Salesforce integration oversold, but excellent in its own right

Beoordeeld op 9-12-2018

Pluspunten

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks.

Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement.

Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically.

The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice.

Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Minpunten

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups.

Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Geverifieerde reviewer
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 1.001-5.000 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Best tools for collaborating the workflow.

Beoordeeld op 9-1-2023

Pluspunten

In a single space I can handle the client, set a resolve, run an investigation regarding the past & present cases.Helps to keep track of my cases & it's status.Ease of maintaining the client's databases, Accounts database, etc

Minpunten

The whole page is too slow to load.Some times getting bugs which make the schedule busy.

João
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 1.001-5.000 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

One of the best marketing automation tools you can get!

Beoordeeld op 20-1-2023

Pluspunten

This tool it's one of the best marketing automations in the market, there's only two other competitors but the great advantage of Pardot (old name) it's salesforce ecosystem.

Minpunten

It can be a bit complicated to understand how all works

Geverifieerde reviewer
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 201-500 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 3.0 /10

Bite the bullet and invest in a better tool

Beoordeeld op 12-12-2019

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pluspunten

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Minpunten

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Jessica
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 6.0 /10

Pardot is a Powerful Tool, but It's Hard to Manage on Small Teams

Beoordeeld op 30-6-2021

Overall, Pardot delivers on all the capabilities that we need and has more power than we are able...

Overall, Pardot delivers on all the capabilities that we need and has more power than we are able to leverage. We appreciate it's deep integration with Salesforce and know that it has feature parity with most of the other major players out there.

Pluspunten

Pardot allows us to get insight at a per-contact level into their activity, interests, and profile. We've made it even more useful by adding on additional integrations like Clearbit and Zoom. We track more than 12k new incoming leads annually and we automate outreach to those leads every single day.

Minpunten

Many decisions that you make at the beginning of the implementation will dog you after you've made them (how do we organize our campaigns? what tags should we use? when automations do we want to build off of those tags? how do we segment our lists). Pardot/Salesforce has offered strategic support and even configuration services, however, we find that these often lack the depth of knowledge to tell us if we're making the right call/they are too expensive for a small firm like ours.

Overwogen alternatieven

Marketo Engage en HubSpot CRM

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

Salesforce alignment.
Geverifieerde reviewer
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Great marketing automation, but not easy to use.

Beoordeeld op 24-1-2019

I really did enjoy using Pardot overall, and I would recommend it as a top-notch automation tool....

I really did enjoy using Pardot overall, and I would recommend it as a top-notch automation tool. The learning curve can be steep. I recommend attending one of their 3 day foundations training courses to help jump start your experience.

Pluspunten

Pardot is great for companies whose sales teams also use Salesforce due to the tight integration between the two products. Prospect and campaign tracking data can sync easily between the two systems and keep track of all campaign touch points across sales and marketing teams. Engagement studios are super easy to set up and allow for easy engagement-driven campaigns that help avoid "spammy" campaigns that help you stay off the blacklists of ISPs.

Minpunten

My major complaint with Pardot really has been with the UI/UX. The user experience is not great. It's not intuitive AT ALL. There are many instances where the interface breaks standard functionality conventions, leaving you in the dark trying to figure out how to do even simple tasks. That being said, the Engagement Studio has completely different UI than the rest of the app, and is actually quite a good experience. I guess Salseforce is taking their time redoing the rest of the app, but I'm sure they'll get around to it soon enough.

Geverifieerde reviewer
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 5.0 /10

It gets the job done...but requires a ton of workarounds

Beoordeeld op 9-5-2019

It feels like Pardot isnt getting nearly the amount of attention from Salesforce as it should. I...

It feels like Pardot isnt getting nearly the amount of attention from Salesforce as it should. I used it over the course of a year and noticed that it would take months to roll-out incredibly important features.

Pluspunten

Once you've thoroughly understood all the features in Pardot, it can be quite easy to use for simple things. Their Engagement Studio, in particular, is incredibly built-out. It's also nice to have that sync with SFDC across fields. Lastly, the dynamic content was super helpful when we needed to update email templates across the board.

Minpunten

- The email wizard takes a LONG time to load, even if you want to change something small, like preheader text. Additionally, it can take HOURS to render samples from their built-in litmus integration. For a company as advanced as Salesforce, you'd think this would be an easy feature to use.
- From the day they linked Pardot and SFDC campaigns, there were severe bugs with email stats. I think they have solved the issue, but the fact that it took months meant we weren't able to capture that data easily.
-To the point above...email stats are not easy to find in Pardot. There is a page that gives you the basics for email templates, but as for one-off email sends, forget about it. The reporting tab is just not good compared to any other email automation product on the market.