Later

4,4 (391)
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Marketing- en planningstool voor Instagram

Totaalscore

4,4 /5
(391)
Prijs-kwaliteitverhouding
4,3/5
Functies
4,2/5
Gebruiksgemak
4,4/5
Klantenondersteuning
4,3/5

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391 reviews

Julian
Julian
Totaalscore
  • Sector: Professionele training en coaching
  • Bedrijfsgrootte: 2-10 werknemers
  • Wekelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Overall good program

Beoordeeld op 2-12-2021

Overall I would recommend later for most small/medium businesses as it is easy to use and most...

Overall I would recommend later for most small/medium businesses as it is easy to use and most functionalities needed are in place.

Pluspunten

The content scheduler works great and is easy in use. It makes your social media marketing less time consuming. Later has most important social media accounts in house which is a big plus compared to some other competitors. Price is oke

Minpunten

Almost none analytics in the lower tiers. And to expensive to just upgrade for that aspect.

Darien
Darien
Totaalscore
  • Sector: Religieuze instellingen
  • Bedrijfsgrootte: 2-10 werknemers
  • Anders 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 6.0 /10

Well designed Social Media Management platform with a fatal flaw

Beoordeeld op 21-1-2020

Overall, Later was an incredible platform that offers some incredible features at a price point...

Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.

Pluspunten

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

Minpunten

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted.

With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram.

As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

Overwogen alternatieven

Buffer

Redenen om over te stappen op Later

Originally chose Later over Buffer for the features available and the easier user-interface
Andrea
Andrea
Totaalscore
  • Sector: Omroepen
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Later has helped my Instagram become more dynamic.

Beoordeeld op 6-4-2023

The linkin.bio feature has become indispensable for my clients. It has even helped me get new...

The linkin.bio feature has become indispensable for my clients. It has even helped me get new clients for and online magazine.

Pluspunten

The feature that I like the most about Later is the linkin.bio, I use it everyday. One of my accounts is a online magazine, so when users want to read the article featured on a post, they can click the link in bio and it will take them directly to the article, this is a very important feature and has helped me get new clients.

Minpunten

The "post block" dynamic for scheduling is very confusing.

Geverifieerde reviewer
Totaalscore
  • Sector: Horeca
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Necessary Tool

Beoordeeld op 27-5-2022

Good piece of software that does it's job.

Good piece of software that does it's job.

Pluspunten

The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing.

The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key.

Minpunten

Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal.

Geverifieerde reviewer
Totaalscore
  • Sector: Design en ontwerp
  • Bedrijfsgrootte: 11-50 werknemers
  • Wekelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 8.0 /10

See Ya LATER, Competing Apps!

Beoordeeld op 27-9-2019

Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience...

Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience style. Later's made it easy for us to post on multiple accounts and customize the scheduled posts. Later's helped us maintain a consistent social media presence in my organization's off-season time when our programming is spread out but we wanna show our relevance in the community.

Pluspunten

How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to.

Minpunten

The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily.

Geverifieerde reviewer
Totaalscore
  • Sector: Grafisch ontwerp
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Later

Beoordeeld op 29-8-2019

I love using Later. I think its definitely worth the price, but would like if they allowed a few...

I love using Later. I think its definitely worth the price, but would like if they allowed a few more users per pricing plan. It is simple, easy, and convenient to use. It really allows you to be in control over your social.

Pluspunten

I like the flexibility it has to post and schedule different types of content for Instagram. I really like that you get a preview of your posts and you can plan them out so far ahead.. You actually get a link you can share of your planned posts so other people can see it. My favorite part of later is that you can post directly to Instagram, it allows you to tag people and tag locations. This software also gives you analytics, allows you to pull content from others via hashtags and searches, and it allows you to add other users as contributors.

Minpunten

I currently don't like that you can't auto publish carousel photos but I think that's more of an Instagram API issue than anything else.

Geverifieerde reviewer
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 2-10 werknemers
  • Maandelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Great for Instagram, If that is your only social media platform...

Beoordeeld op 22-8-2019

It helps my business save time by posting to Instagram automatically. I block out an hour or two...

It helps my business save time by posting to Instagram automatically. I block out an hour or two per month and create my content and schedule it with later, so it is a great tool for my business.

Pluspunten

I love the easy set up when you sign up for an account and the fact that it saves you so much time scheduling posts for Instagram! The basic account is also FREE which is amazing! Also, they have a great blog full of valuable content!

Minpunten

I wish it had a way to integrate with more apps, like google drive, canva or adobe. It would just make it easier to create posts and send them over through some sort of integration. I would also like to be able to post to Facebook, Twitter, LinkedIn, Pinterest etc. with Later, For now they are just and Instagram platform.

Overwogen alternatieven

Hootsuite

Redenen om voor Later te kiezen

Buffer does cover all platforms, but it wasn't as up to date when I made the switch.

Overgestapt van

Buffer

Redenen om over te stappen op Later

I went with both actually. Hootsuite was also not as up to date with Instagram installations. But it was still a time save fr the other social media platforms I use for my business.
Geverifieerde reviewer
Totaalscore
  • Sector: Gezondheid, wellness en fitness
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 1-5 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 6.0 /10

It serves a purpose, but I have no loyalty to it.

Beoordeeld op 24-9-2021

It scheduled the post. It gave me analytics. It didn't allow me to schedule images as nicely as...

It scheduled the post. It gave me analytics. It didn't allow me to schedule images as nicely as Planoly.

Pluspunten

Their link in bio and that I can schedule posts from different platforms.

Minpunten

I didn't think it was special enough. I found Facebook Business suite did the same job for free.

Leighton
Leighton
Totaalscore
  • Sector: Entertainment
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 1-5 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Later is a feature-rich and affordable social media scheduling platform

Beoordeeld op 31-8-2022

Pluspunten

Later offers a wide variety of post scheduling features for most popular platforms but at a more modest price point. Later also offers some features not commonly implemented in competing products, such as a calendar view that makes it easy to see at a glance what posts are scheduled, and at what date/time.

Minpunten

Unfortunately Later's complexity does get the best of it sometimes, meaning the learning curve, while not bad, is certainly steeper than some competing tools like Buffer.

Kayla
Kayla
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 1-5 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Tons of features!

Beoordeeld op 12-9-2019

Overall, I do really enjoy Later. I think it's appropriately priced and has great features that...

Overall, I do really enjoy Later. I think it's appropriately priced and has great features that many other scheduling apps don't. Most important of all - it allows you to schedule Instagram stories which is VERY important nowadays in social media marketing.

Pluspunten

I love that it allows you to post on Instagram stories, which is why I initially purchased a paid plan.

Minpunten

It's a bit tricky to use and not the most user-friendly. I haven't been able to dive too deep into the tutorials but I hope to have time soon enough.

Angela
Totaalscore
  • Sector: Detailhandel
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

I Save Time with Later

Beoordeeld op 21-1-2021

This review is based on the free version of Later, although I am highly considering upgrading to a...

This review is based on the free version of Later, although I am highly considering upgrading to a paid plan because I like the program so much and I will likely use it to schedule videos.

Later has freed up my marketing time by posting to multiple social media sites, all from one program. The free plan gives many options, including posting to four social sites, storing an unlimited number of photos in the medial file, saved captions to use later, and calendar and photo planning.

The paid versions offer the ability to add more social sets - great for those with multiple Instagram accounts. The paid versions also offer video (videos on social sites are huge now) and story scheduling, more in-depth Instagram analytics, and special suggestions for when to post.

Pluspunten

Later saves me so much time. I love that I can add photos directly from my mobile device for Later use on other devices. The calendar view gives me a nice portrait of what I have scheduled, and the preview shot lets me see how things will look on my Instagram account once it goes out. There is even a Saved Captions ability available, so I don't have to copy and paste.

The program integrates wonderfully with all the social sites, and I feel confident that posts go out when I need them to. Since the posts contain pictures, the app can edit the picture for each site's correct dimensions.

Minpunten

Later (all versions) only links to Instagram, Twitter, Facebook, and Pinterest. There are more social sites than those in marketing, and having the option to pick some of them would be nice. The free plan only offers 30 posts/month for your four social sites. That's not too bad if you only post once in a while to all, or frequently to one, but it adds up quickly.

The analytics are limited in the free version and only really offer an extended review when you purchase the middle tier of the three paid options. Since I was most interested in my Instagram and Facebook analytics, I can those from Facebook's Business Manager for free.

Sarah
Totaalscore
  • Sector: Online media
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Excellent Instragram Scheduler

Beoordeeld op 7-12-2019

Before finding Later, I struggled to maintain consistency with my Instagram posting and a cohesive...

Before finding Later, I struggled to maintain consistency with my Instagram posting and a cohesive look was nonexistent for my account. Being given the ability to schedule out several days or even a week's worth of posts, and arrangement them so they looked nice together has been a game-changer. I have gone from 500 followers to over 10K followers in the past 2 years thanks to the consistency and visuals Later provides me.

Pluspunten

My favorite element of Later is the grid display. When uploading your images/content to the scheduler, yoit makes it easy to view the images in a grid similar to the Instagram layout. By seeing your content in the same layout it will be posted allows you to arrange your content in an order that allows the images to look cohesive.

Minpunten

Honestly, I do not have any complaints about the app. I find it easy to use, and it meets my needs perfectly.

Overwogen alternatieven

Buffer

Redenen om over te stappen op Later

I love the Instagram trainings provided in the Later blog
Tara
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Later is great for individuals and small businesses

Beoordeeld op 2-12-2020

I'm a big fan of Later just from an ease of use point of view. Whilst it's not as feature-packed as...

I'm a big fan of Later just from an ease of use point of view. Whilst it's not as feature-packed as other, more complicated platforms I think if you're a creator or small business with a single set of accounts it's probably one of the best value schedulers on the market.

Pluspunten

I recommend Later to all of my social media clients who don't have a lot of time or money because it makes publishing to Instagram really easy. Add in all of your content, drag it into the time of the week you want it to be published and voila you're done. You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts. It's also a platform that looks really good which is always a bonus.

Minpunten

It can get expensive really quickly if you're a social media manager with a lot of clients. It doesn't publish to LinkedIn and its publishing to Twitter and Facebook isn't great, so if you're a business that isn't focussed around Instagram, Pinterest or TikTok then you'll struggle with Later.

Geverifieerde reviewer
Totaalscore
  • Sector: Entertainment
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

If you don't need to post constantly, don't pay for more than you need

Beoordeeld op 26-10-2023

Pluspunten

Later was really great for us when we needed to schedule just a few social posts across a few different platforms. It was perfect for this and SO simple. Also, the price was right!

Minpunten

Once you get beyond a ten posts/month the costs becomes a barrier and then it's no longer the best choice.

Mikenzie
Totaalscore
  • Sector: Levensmiddelen- en drankenindustrie
  • Bedrijfsgrootte: 2-10 werknemers
  • Wekelijks 1-5 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

My Experience with Later

Beoordeeld op 23-6-2023

I like Later, but I just don't "love" it. There's some really good options in the service, but like...

I like Later, but I just don't "love" it. There's some really good options in the service, but like I mentioned, I was disappointed I couldn't fully auto publish everything on every platform. Trying to keep up with social media is difficult and it seems pretty much no one can make auto publishing for every single post on every platform a reality so we still have to sub contract marketing and media managers on top of paying for the Later service. It's just a merry go round of fees and charges to keep paying for and keep track of for any business.

Pluspunten

I like that Later has a ton of helpful tips and information to help my business stay up to date with trends and changes/updates in social media.

Minpunten

I can't seem to auto publish evvvvery post on evvvery platform, I would like to be able to auto publish literally everything from stories to reels to permanent posts, and on every platform from the usual Facebook and Instagram to YouTube, Pinterest, TikTok and LinkedIn

Tiara
Totaalscore
  • Sector: Mediaproductie
  • Bedrijfsgrootte: 2-10 werknemers
  • Wekelijks 1-5 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Simple content planner.

Beoordeeld op 20-11-2023

Pluspunten

I loved being able to plan content well in advance across various platforms. Later also gives you a snapshot view on instagram so that you can see the overall layout of how things will look before they post. It allows you to curate a more cohesive visual.

Minpunten

Although it works with multiple platforms, it is really only geared towards Instagram.

Monika
Totaalscore
  • Sector: Consumentendiensten
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Later? Now!

Beoordeeld op 6-1-2023

Super happy with the product and the familiarity helps comfort levels with taking control of social...

Super happy with the product and the familiarity helps comfort levels with taking control of social media accounts for marketing and customer satisfaction.

Pluspunten

So easy to use even for people not familiar with post scheduling, multiple platform posting and content localized features and amazing!

Minpunten

There isn't really anything missing but most platforms would always be useful!

Donae
Totaalscore
  • Sector: Entertainment
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Review of Later

Beoordeeld op 23-9-2022

Overall it’s a great tool to use and helps me to get my content on my social media easily and more...

Overall it’s a great tool to use and helps me to get my content on my social media easily and more effectively. I highly recommend them.

Pluspunten

I love everything about this software. I have used it to manage all my social media platforms. I like the ability to plan my content on a daily basis once, then upload them to all my platforms at a scheduled time. I also love the Instagram planning feature that enable my content to flow seamlessly. I also like the Instagram link in bio feature for posts. It helps me to provide links for my blog and other related features on my website.

Minpunten

I do not like the price that I have to pay and wish it was more affordable, especially for low budget companies. They use to initially offer at least 30 posts for all social media platforms on the free plan but took that option away. I would love for them to include that again.

Austin
Totaalscore
  • Sector: Fotografie
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

An absolute game changer!!!

Beoordeeld op 5-1-2022

Later helps me manage my social media presence. I love the blog and emails I get also keeping me up...

Later helps me manage my social media presence. I love the blog and emails I get also keeping me up to date on social media trends, Instagram's algorithm and more!

Pluspunten

Scheduling my social media posts has to be the greatest thing I could have ever done for my business. I no longer have to think each day about if I've posted, what I'm going to post, what time to post it, or even remember what hashtags I like to use. Now I take an hour each week to schedule my posts for the week at whatever time I want them to post, add my caption and saved hashtags and then I can focus my energy on the rest of my business!

Minpunten

I would love for multi-photo posts to be able to auto publish on Instagram like they can on Facebook. It's not a huge inconvenience but that would be the one thing I would like to see improve.

Morgan
Totaalscore
  • Sector: Maritiem
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Love Later!

Beoordeeld op 5-8-2021

My experience with Later has been great!

My experience with Later has been great!

Pluspunten

There are so many things that I love about Later! I love how easy it is to schedule posts and change the time and day if something changes. I also love how it tells me best times to post. Another one of my favorite things is the Preview tad that lets me see what my Instagram page looks like and would like with my scheduled posts. It's very helpful because every once in a while I notice two days in a row are too similar.

Minpunten

My least favorite things about Later are not really things that they can control, they are more limitations of Instagram, such as not being able to auto-publish multi-photo posts and stories.

Katie
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 1-5 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Visually pleasing and proficient piece of tech

Beoordeeld op 23-4-2019

This tool is great for short-term and long-term organisation. It allows you to visually map out...

This tool is great for short-term and long-term organisation. It allows you to visually map out your brand story through Insta, and gives larger teams structure to work on the details of organizing hashtags, choosing visually consistent messaging and planning each post. The conversation tool is a smart function, and the general layout is very easy and intuitive to use from the get-go.
Ps. The blog offers some pretty useful insight too. All in all, I really like this brand.

Pluspunten

The layout is smashing. Being able to view a calendar and also a 'bank' of images is a great idea. I've played around with other services and Later by far offers one of the 'cleanest' and easiest to use interfaces.

I've introduced this product to a small-sized start-up I am freelancing for (replacing Hootsuite) and they've seen a consistent increase in engagement on Insta. The price plans are fair and allow for smaller clients looking to develop side-projects, like another of my clients who considers himself a 'technophobe', but has now started his own Insta channel to support his blog. After a few training sessions, the platform is so easy that he's now managing his own hashtags and scheduling with a few pointers from me.

So, to summarise: good free option, fair pricing scale for smaller companies, great features (scheduling, hashtag finder, conversation manager), very easy to use platform. Remember, this comes from someone who is working as a freelance content writer and content strategist. My clients are mostly startups and individual professionals (ie consultants). My experience with later, therefore, is limited to the free plan and smaller pricing plans - I've not used the Brand/Starter packs for business.

Minpunten

I'm scraping the barrel here...

The hashtag function is pretty smart, but beware - whilst it recommends hashtags within the topic, the hashtags themselves can go beyond irrelevant and become downright inappropriate (I have experienced on more than one occasion googling (instagoogling?) the hashtags recommended by Later's tool and getting a lot of 'modeling' pics eg #gorgeousview, a hashtag related to #stunningview etc - half-naked chicks wasn't the vibe/audience the client was going for. Not exactly Later's fault, but something to be warned of that it looks like a 'quick fix' to a part of the Instagramming that really takes time and effort to research and execute properly.

That's about all the complaining I can do.

Brandy
Totaalscore
  • Sector: Detailhandel
  • Bedrijfsgrootte: 51-200 werknemers
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Great scheduler

Beoordeeld op 10-11-2022

Pluspunten

I love that you have the ability to store assets in a content bank and then pull the posts when you're ready to create your calendar. I think the best feature is the visual aspect. Being able to see what your feed is going to look like is really important and a feature missing from any other program I've tried. The scheduler is also great to be used across Tiktok, IG and FB.

Minpunten

The mobile app can be a little wonky. It will send me a push notification saying it's time to publish a post and then there won't be any posts available for me to publish. It also will say it's copied my caption to the clipboard and then there sometimes won't be anything to paste.

Overwogen alternatieven

HubSpot Marketing Hub en Agorapulse
Geverifieerde reviewer
Totaalscore
  • Sector: Professionele training en coaching
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Later makes social scheduling a total breeze

Beoordeeld op 31-3-2021

Later is an awesome tool that saves me loads of time. They also have great resources and tools...

Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly.

Pluspunten

I love that I can schedule for all of my social channels from one place. And their scheduling tool makes my social calendar completely visual, which I find really helpful.

Minpunten

It's a small complaint, but I don't love that some Instagram posts have to be manually published. The reason I use Later is to free me up from real-time posting, so it's a bit of an inconvenience for some posts to need that real-time attention.

Katie
Totaalscore
  • Sector: Sport
  • Bedrijfsgrootte: 2-10 werknemers
  • Wekelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 6.0 /10

Simple but useful content planner

Beoordeeld op 1-11-2022

It is a very simple, yet effective tool. I am sure there are other social planners with better...

It is a very simple, yet effective tool. I am sure there are other social planners with better features and analytics, however, for posting conveniently across multiple platforms, this is an affordable solution.

Pluspunten

It allows me to post across multiple platforms at once, or schedule across multiple platforms for a future time.It has functions for auto hashtags and ensures the correct size of image depending on the media platform.Creating captions is more functional than some of the actual social sites.

Minpunten

The images do not connect straight to my iphone library, so I have to go through and upload them into a gallery first which is a small, but unecessary step.I still have to edit individual posts to ensure the correct character count, and that links are relevant and workIt would be better to suggest the best times for posting based on audience engagement and to give more analytics for posts.

Overwogen alternatieven

HubSpot Marketing Hub

Redenen om over te stappen op Later

Affordability and the size of our company
Rachel
Totaalscore
  • Sector: Design en ontwerp
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

The only way I'll plan my Instagram feed!

Beoordeeld op 17-5-2017

:: Super easy to manage Instagram feed planning
:: Seamless switch from mobile app to web...

:: Super easy to manage Instagram feed planning
:: Seamless switch from mobile app to web interface
:: I can plan in advance how I want my Instagram feed to look
:: Beautifully designed interface
:: Packed full of extra features I didn't think to use

Note: I only / mainly use Later for Instagram feed planning, but you can use it for more social networks now too!

Pluspunten

I absolutely love the whole experience of using Later, from start to finish. I've tried other tools and have ended up circling back to Later every single time. Working with Later is seamless from the app on my iPhone to the web interface. It makes it really easy to plan my Instagram feed, and I know I'm not even using it to the absolute max it could be! I feel like I've just scratched the surface and know there's so much more I could be using this tool for. :)

Minpunten

I find it a lot harder to plan my feed from the app on my phone - it's not quite as intuitive as I feel that it could be. That said, I prefer to do most of the planning from the web interface anyway and use the phone app for reminders to post, and to also add more media to my Later media library.