Swydo reviews

Very easy to use and create custom reporting templates for Adwords and Facebook ads campaigns. The reports are very flexible and easy to customize as are the graphics for them.

The UI leaves a little bit to be desired and looks a little bit dated compared to some of the amazing tools I use to help manage my clients PPC campaigns like Opteo. It doesn't look very modern and it's not 100% intuitive either. But after a little bit of time and fiddling around (1-2 hours) I understood everything perfectly and was creating amazing looking reports for clients.

Super easy reporting dashboards for our clients. Saves days of time each month in client and account manager contact.

It could be made more visual. Facebook / Google Ad Previews arent the best.

The software is nice whilst it works. The widgets that are coded well and display correct information are useful.

The customer support is awful and when things stop working, this can mean months waiting for updates on problems you have highlighted. There were various times that data was not displaying accurately in certain widgets and when speaking to customer support, they would log a case but nothing would ever change. This meant that we were waiting for 6 months+ for a small change to the KPI dashboard to mean that KPIs displayed were accurate. I had to chase and chase this, never being updated and with CS always blaming Google API updates. Overall, the level of customer service just did not reflect the increased pricing and we made the decision to leave.

Swydo provides outstanding customer support (which is not needed because of the easy setup and the nice user interface). It gives us a leverage when reporting to clients – the reports look high professional (even though they are automatized) and can be sent automatically via email.

Right now, we just miss the feature of having the data in a nice dashboard for live reporting, so we use a second software here to show it on a TV screen.

I love that the software helps to automate the reporting process for our clients. The reports are easy for my clients to understand.

I do not have any cons to report with Swydo.

Really pleased so far with the platform and learning more each day about how to better use it and make it even more powerful

Would be good to be able to customise the look and feel more with formatting, fonts, etc.,

Far less expensive than the alternatives and extremely flexible. I am using Swydo now for all client reporting.

There are a lot of features so it takes a little time to wrap your head around but the support was excellent and an online demo accelerated my use of the system.

Been using swydo for few years for cross-channel reports. Tool is quite flexible now that they've added "custom date range" option on all the widgets. I like it better than Google Data Studio.

Would like to see more integrations & Undo option while creating reports!

Very easy to use with powerful features. Chat support is very quick and helpful.

The new [SENSITIVE CONTENT] doubled the price of the software in 2021.

Easily one of the most customizable options on the market. Specific data selection to provide clients with concise reports.

Preferred pre-data connection days. Should be based on accounts/clients imo.

We've been using Swydo for a few years now, very happy with the software, the speed, ease of use and how reliable it is. The dashboard links + PDF schedule tools are used both internally and with our clients, and clients never have a problem accessing those links or tools.

We do wish Swydo had a few more API integrations, they've added a few since we've started for sure, but some are missing like Twitter (organic) and HubSpot (in beta as I write this).

I can schedule as many reports as I need. It saves me and my team hours everyday - no need to dip in and out of different platforms, ad accounts, analytics and more - Swydo brings all our critical numbers together in one place.

I'd love to pull in more organic social media stats. We primarily use this for reporting on paid advertising and website analytics, so this would be icing on the cake.

Swydo's solution is easy to use, and highly customizable. It is very agile, and fun to work with.

Embedded reports/dashboards are quite slow to load, sometimes extremely slow to the point of failing.
There is no support for Facebook system users, hence the system has a "single point of failure" when attempting to have full integration with a marketing platform of an organization.
Difficult to share data sources with team members, requiring basically "operational gymnastics" to get it to work properly.

I've been using Swydo for over 4 years across both digital agencies and in house reporting. I find it very useful indeed. My favourite features are the: online dashboard and the integration with Google Sheets. This allows me to completely automate my reporting, schedule reports and just makes for an easy life.

I was also pleased to see the recent integration with HubSpot. The automated reporting market is highly competitive and I've dabbled with other tools. However, Swydo is the best I've used.

Their support is very good. They are always very responsive and polite.

There can be discrepancies of FB organic metrics - examples FB Likes and IG Follow kpi's don't seem to be consistent with FB or IG. I think there is a reason for this - but as a user I just want it to work first time!

I would also like to see automated invoicing emails with the invoice attached as a pdf. This would allow me to set automated rules between my email and Xero - my financial system for my Swydo bills.

I like the ease of use. Reports are easy to set up and templates make it easier to replicate reports for other clients.

They are slow to release new features, but they have added features I've requested in due time. Also, they haven't added many integrations since we started using the tool. We do use the majority of the ones they offer but integrations with Marketo, WebCEO, Hubspot, Yelp would be awesome to have.

Apparently iProspect uses it, which makes sense in terms of the ease of use and quick reporting features. Once you set up a report template, you get to send a custom report link (that has your branding in the URL and does not mention Swydo at all) and the client can manipulate the dates to see different comparisons. It makes reporting so much easier. It also makes it much easier to track and set reoccurring tasks for big teams. It sends you a notification every time somebody completes a task, which is great.

Even though Swydo makes automated reports much easier to generate, I had problems editing the reporting templates multiple times and even after watching numerous YouTube videos and other articles, I was still not able to get the results I wanted. It was a very frustrating experience. I also wish they had more multiple edit options for adding tasks and a better organizational structure.

Swydo is very intuitive and easy to use. Within minutes you can connect your ad platforms and start segmenting data.

Making complex filters to separate out ad campaigns is extremely easy.

Monthly reports is as easy as just changing the report dates.

One con would be to create more customizable rows. i.e stretch sections out wider or contract them to save space on reports.

When we were looking for a reporting tool years ago I did a proper SWOT analysis for all the (Google Ads) reporting tools out there. The main thing on which Swydo won the test was speed.

Some features are only available on higher plans. We are a small agency and can't afford to spend too much on reporting but we would like to use all the features.

I like the prebuilt reports as they make it easy to customize as opposed to having to create a report from scratch every time for each client. They have pre-built reports for SEO, Google Ads, Facebook Ads and many more.

All of them look great in terms of formatting and they are updated often as new metrics become available.

Occasionally some of the widgets break or fail to pull data via API, but I have always had a quick response from their customer service.

When setting up marketing for our clients, we use a very large range of products / tools. Google Analytics, Google Ads, Facebook, Linked In, etc. etc. Having the ability to create a single report dashboard with key KPIs from all of those tools is what makes Swydo better than any other reporting software available today.

The software does a tremendous job, but a slightly higher level of customization (such as adjusting the range on X / Y line charts) would really top it off. Otherwise, it's perfect for our needs.

Sistema di reportistica dinamico, il software comunica costantemente con la sorgente dati aggiornandosi in autonomia.

Difficoltà di configurazione di alcune metriche poichè certi parametri o dimensioni entrano in conflitto.

I love Swydo. It's easy to create Adwords, Bing & Facebook reports. I can't recommend it enough. I use it to generate reports for my clients and it's so easy to customize and automate. And the reports look wonderful

I'd like to see a little bit more customization along the lines of labels in Adwords.

The flexibility of the reports. They have implementations with a lot of channels which makes it very easy to create a custom, understandable report for every client. The live dashboards are also very nice!

Not really. We use the software everyday to complete our tasks and create reports for customers.

The integrations with relevant platforms are excellent

None really. The tools and continued growth of the product work well for us.

Our team finds this product very useful. First of all, it's a user-friendly interface, so it gives our new teammates a possibility to get in fast. It's easy to create any report for your client, and integrations with Google Ads and Google Analytics are very suitable for our activity type.

Reports and dashboards can be located in different folders for one client.