Segment reviews

Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent.

Some capabilities around the events API is not immediately apparent until you get deeper into it.

Analytics capabilities and ease of integration into data pipeline. Very helping for tracking customer behavior

There is a learning curve and the pricing is steep too. They can definitely improve on the user interface.

Enables us to unlock parts of our platform that we couldn't without it, feeding the data into other useful areas. Very easy to implement.

Not initially intuitive for a non-technical user, some more guidance on useful features would be appreciated.

Makes my life as a data scientist/product manger so much easier

Nothing to dislike really. Maybe that you have to pay a lot for some of the nicer features such as more control of the data.

I like the most that I can collect customer data and create multiple destinations to connect it to other platforms for visualizations like Mixpanel. Moreover, I can just store the customer data and their behavior in my database for further analysis. It is so far one of the best tool, with excellent performance and quick support replies.

No cons were identified. In case of any new features, or updates, they provide very clean step-by-step guidelines.

It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript).
It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer.
Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing!
It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click.
It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).

It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

Très facile à utiliserLa configuration et la création de destination,la compréhension des sources est simple

La fonctionnalité des MTU sur le plan tarifaire fait son évolution

Segment allows us to perform multi touch analysis of our marketing channels.

I think it would be useful to have an implementation specialist to help in the set up process.

* easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup

* customer support wasn’t as helpful as we would have hoped when we started running into an issue

Ready made integrations with most critical SaaS services makes it easy to share data between systems.

The pricing model is sometimes not the best given how event intense your application is.

It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Segment is a great platform that allows a lot of different functions in customer's data collection. The best thing by my point of view is that a lot of marketing tools are ready to use, you have only to connect them to Segment and all the data will flow.

if your marketing tool is not on the list you have to code: that is not a bad thing, only you need a developer

The last tool to integrate with various apps. Write once and integrate infinitely.
Time saving is worthless and make your app load much faster.

Pricing is not small businesses friendly ;(
Would be great if we can write and view integrations comments from other users.
Please share future integration pipeline.

A centralised place to standardise all of your data through ETL, analytics as well as computed traits that create consistency of information across operational saas systems. Segment's investment in protocols roadmap provides the tools required to address the automatic monitoring of data.

There aren't many things that come to mind.

Not sure how one can manage app and web tracking without Segment.
It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

The capacity to decide which events are sent to each vendors to limit data overusage

3rd party integration is very good , ease of use and whole ecosystem

Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

- Implement tracking once, automatically and consistently send data to all downstream destinations
- Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations)
- Easy to understand pricing

- Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent
- At scale, I could see costs spiraling pretty rapidly

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.